Lead Generation Specialist

Company: Vijatshi Software Pvt. Ltd.
Location: Sector 10, Noida
Job Title: Lead Generation Specialist
Experience: 0–2 Years
Employment Type: Full-Time
Industry: IT / Software Development

About Vijatshi Software

Vijatshi Software Pvt. Ltd. is a growing software development and ERP solutions company specializing in ERPNext, custom applications, and end-to-end digital solutions. With a strong portfolio across industries, our focus is on delivering scalable, secure, and innovative software to clients worldwide.

Job Description

We are looking for a creative and data-driven Lead Generation Specialist to join our team. The ideal candidate will be responsible for planning, creating, executing, and optimizing email marketing campaigns that drive engagement, generate leads, and strengthen customer relationships.

Key Responsibilities

• Plan and execute lead generation campaigns through email outreach and automation.
• Create high-converting email content focused on attracting and nurturing potential leads.
• Manage and segment prospect databases for targeted communication.
• Monitor key metrics (open rates, CTR, response rate, conversions) and share performance reports.
• Conduct A/B testing on subject lines, messaging, and sending strategy to improve results.
• Ensure all outreach emails are responsive, error-free, and aligned with brand tone.
• Work closely with sales and marketing teams to generate qualified leads.
• Maintain clean and updated prospect lists while following email compliance guidelines.
• Stay updated with the latest tools, trends, and techniques in lead generation.

Required Skills

• Strong understanding of lead generation strategies (email outreach, nurturing, automation).
• Excellent writing and communication skills for professional outreach.
• Hands-on experience with lead gen/email tools (Mailchimp, SendGrid, HubSpot, Apollo, etc.).
• Basic knowledge of CRM systems, pipelines, and lead funnels.
• Ability to analyze data, identify patterns, and improve campaign effectiveness.
• Creative mindset to craft compelling outreach templates.

Preferred Qualifications

• Experience in lead generation and outreach.
• Understanding of IT/software industry and target customer profiles.

What We Offer

• Friendly and growth-oriented work environment.
• Learning and growth opportunities in digital marketing and automation.
• Competitive salary and performance-based incentives.

Job Type: Full-time

Pay: ₹20,000.00 - ₹25,000.00 per month

Work Location: In person