Lead Generation Specialist

About us

haeywa is the future of petty cash management in India, offering corporates a fully digitized and intelligent solution for managing petty cash. We simplify spend management, bring transparency to workflows, save time, and prevent revenue leakage—all while creating a seamless employee experience.We are proud to be the first company in India to enable real-time payments and reconciliation in this space.

About the Role

Sales and Marketing Specialist-B2B SaaS

We are seeking a dynamic professional who can merge B2B SaaS sales expertise with performance marketing skills to drive customer acquisition and revenue growth in the fintech space. This role demands a balance of strategic thinking, relationship-building, and hands-on execution.

Key Responsibilities

B2B SaaS Sales (Fintech)

• Identify and develop new business opportunities across target sectors within fintech. Lead Generation is one of the major KRA.
• Research and map potential accounts to understand decision-making hierarchies and buying processes.
• Generate 50+ outbound cold calls daily, identifying high-potential prospects and nurturing relationships from initial contact to scheduled meetings.
• Proactively source and qualify prospects using Apollo, LinkedIn Sales Navigator, and CRM systems to build and maintain a robust sales funnel.
• Create customized sales pitches and demos tailored to client pain points and objectives.
• Drive consultative selling — positioning our platform as a solution to client challenges rather than just a product.
• Negotiate commercial terms, prepare proposals, and manage contract closures.
• Manage post-sales client handover to customer success teams for smooth onboarding.
• Track and analyze sales KPIs (win rate, deal velocity, pipeline value) to refine strategy.
• Maintain an updated sales pipeline in the CRM and forecast revenue accurately.
• Represent the company at fintech events, conferences, and webinars to generate leads and brand visibility.
• Collaborate with marketing to ensure alignment between sales campaigns and lead generation efforts.

Performance Marketing

• Plan, execute, and optimize paid campaigns across Google Ads, LinkedIn, Meta, and other relevant platforms for high-quality lead generation.
• Select and implement the right marketing tools to monitor, automate, and improve campaign performance.
• Coordinate with external agencies to ensure campaigns meet performance benchmarks.
• Analyze campaign performance data to identify trends, opportunities, and areas of improvement.
• Build audience targeting strategies to enhance conversion rates.

Other Responsibilities

• Stay informed about fintech market trends, competitor offerings, and regulatory changes.
• Contribute to brand-building efforts through thought leadership and content collaboration.
• Assist in product positioning and go-to-market strategies for new launches.

Requirements

• 1-2 years of experience in B2B SaaS sales, preferably in fintech.
• Proven track record in achieving or exceeding sales quotas.
• Hands-on experience in performance marketing and digital advertising platforms.
• Proficiency with CRM tools and marketing analytics software.
• Exceptional presentation, communication, and negotiation skills.
• Ability to work in a fast-paced, target-driven environment.