Lead Generation Specialist

We are seeking a highly motivated Lead Generation Specialist / Business Development Executive who can research, connect, and engage potential clients for software development, mobile application development, AI software, and automation services. The role involves end-to-end lead generation, initial client calling, qualification, and fixing meetings to convert prospects into long-term clients.

Key Responsibilities

• Conduct in-depth market and company research to identify potential clients based on industry, turnover, employee size, geography, and technology stack
• Build and maintain targeted lead databases segmented industry-wise, region-wise, and revenue-wise
• Identify and validate key decision-makers such as Founders, CEOs, CTOs, CIOs, COOs, Product Managers, and IT Heads
• Use LinkedIn Sales Navigator extensively for prospecting, filtering, lead tracking, and outreach
• Perform initial outbound calls to introduce company services, understand client pain points, and assess project requirements
• Pitch software development, mobile app development, AI solutions, SaaS products, and automation services in a consultative manner
• Handle cold calling, warm calling, and follow-up calls to nurture prospects
• Execute bulk email outreach campaigns, monitor responses, and manage follow-ups
• Generate leads via LinkedIn outreach, social media platforms, business forums, and online communities
• Fix qualified meetings, demos, or discovery calls for the sales or leadership team
• Qualify leads based on budget, authority, need, and timeline (BANT or similar frameworks)
• Maintain accurate records of calls, emails, responses, and lead status in CRM tools
• Coordinate with marketing teams to improve email content, call scripts, and messaging
• Track and analyze lead generation performance and suggest process improvements
• Stay updated on industry trends, competitor offerings, and emerging technologies
• Ensure compliance with email regulations, data privacy norms, and best outreach practices
• Work towards monthly and quarterly lead generation and meeting-fixation targets

Required Skills & Experience

• Proven experience in B2B lead generation and client calling for IT services or software companies
• Strong experience with cold calling and first-level client communication
• Hands-on expertise in LinkedIn Sales Navigator
• Ability to independently research and build high-quality databases
• Experience with CRM systems and bulk email tools
• Excellent verbal and written communication skills
• Strong negotiation, persuasion, and objection-handling abilities
• Self-driven, target-oriented, and comfortable working independently

Preferred Qualifications

• Experience with AI software, automation solutions, SaaS, or digital transformation services
• Familiarity with tools such as Apollo, ZoomInfo, Snov.io, Hunter, Lusha, HubSpot, Zoho, or Salesforce
• Experience handling international clients (US, UK, Europe, Middle East, APAC)
• Understanding of sales funnels, lead scoring, and conversion metrics

Key Performance Indicators (KPIs)

• Number of outbound calls and conversations per day
• Qualified leads generated
• Meetings or demos fixed
• Conversion rate from outreach to opportunity
• CRM data accuracy and follow-up effectiveness

Job Type: Full-time

Pay: ₹350,000.00 - ₹400,000.00 per month

Benefits:

• Cell phone reimbursement

Work Location: In person