Job
Description
JOB PURPOSE Support in steering brand in a strategic direction based on the company and its stakeholder's vision. KEY RESPONSIBILITIES Ability to understand strategic vision and leasing with Vertical Head while delivering the GTM plans for the business concerned. Identify clear spaces to deliver brand & marketing solutions in line with the larger business vision & plan with support from the Vertical Head Plan project milestones by tracking progress, supporting key activities, and ensuring timely execution as per the plan. Monitor brand performance regularly with KPIs like sales, market share, growth etc Manage interactions with external agencies on a Day-to-day basis Collaborate with product, sales, customer marketing & other cross functional teams to align marketing efforts. Translate brand and marketing activities across different marketing mediums Support crafting and own execution of the annual calendar for the portfolio – pivot during the year, when necessary Support Communication development and execution across mediums, monitored across pre-defined KPI’s. Monitor KPI's on a regular basis Ensure adherence predefined budgets for relevant portfolio Provide guidance, support, and mentorship to the team EDUCATIONAL QUALIFICATIONS Graduation in Mass Communication/ Public Relations; MBA with specialization in Marketing WORK EXPERIENCE 8 to 12 yrs in Consumer facing Industry / Planning in Advertising ADDITIONAL REQUIREMENT Consumer & Brand Fundamentals: Understanding consumer behavior, market research & insights, brand positioning, competitive analysis. GTM Planning: Ability to understand & create GTM plans for product portfolios Vendor Management - Day-to-day coordination (Liaoning) with agencies, ensuring OTIF (On-Time, In-Full) delivery, contract & performance management Budgeting: Managing marketing budget plans, cost optimization and expenditure tracking. ROI Tracking: Measuring campaign performance, tracking key metrics (GRP, CPM, engagement rates), leveraging data analytics for decision-making." Technology & Innovation: Adopting new-age marketing technologies, digital & AI-driven marketing, staying ahead of industry trends. Process & Framework Adherence: Ensure adherence to strong processes frameworks etc. to help delivery impacts. Implementing structured workflows, ensuring compliance with marketing best practices, and optimizing efficiency for impact-driven results. NO OF REPORTEES 1-2 Show more Show less
