Lead Advertising & Brand Management

Role Overview: As a Lead Advertising & Brand Management at our client's company, your role will involve guiding the brand strategically in alignment with the company's vision and stakeholder expectations. You will play a key part in supporting the company's diversity hiring initiatives. Your responsibilities will include aligning GTM plans with the strategic vision, identifying brand and marketing opportunities, planning and tracking project milestones, monitoring brand performance, managing interactions with external agencies, collaborating with cross-functional teams, executing marketing activities, developing the annual marketing calendar, supporting communication strategies, ensuring marketing activities stay within budgets, and providing guidance to the marketing team. Key Responsibilities: - Align GTM (Go-To-Market) plans with the strategic vision in coordination with the Vertical Head - Identify opportunities for brand and marketing solutions aligned with business goals - Plan and track project milestones to ensure timely execution - Monitor brand performance using KPIs such as sales, market share, and growth - Manage day-to-day interactions with external agencies - Collaborate with cross-functional teams, including product, sales, and customer marketing - Execute brand and marketing activities across various channels - Develop and manage the annual marketing calendar; adapt as needed throughout the year - Support and execute communication strategies across mediums, tracking performance via KPIs - Ensure marketing activities stay within allocated budgets - Provide guidance and mentorship to the marketing team Qualifications Required: - MBA with specialization in Marketing with 8+ years in the industry - Expertise in consumer behavior, market research, brand positioning, and competitive analysis - Skilled in developing and executing Go-To-Market strategies for product portfolios - Effective coordination with agencies, ensuring timely and complete delivery, and managing contracts and performance - Proficient in planning marketing budgets, optimizing costs, and tracking expenditures - Measuring campaign effectiveness using KPIs like GRP, CPM, and engagement; leveraging analytics for informed decisions - Embracing digital, AI-driven marketing tools and staying updated with the latest industry trends,