Key Accounts Manager - Modern Trade

Key Accounts Manager – Modern Trade

Location:

Company:

About Kabhi B Bakery

Kabhi B

transformational phase

Role Overview

Key Accounts Manager – Modern Trade

Key Responsibilities

Account Management & Sales Growth

• Own and grow revenue targets for modern trade chains across your assigned region.
• Manage relationships with key retail accounts like Reliance, DMart,  etc.
• Drive assortment expansion and visibility across all categories (breads, cakes, snacks, gifting SKUs).
  

Business Planning

• Lead annual and quarterly

  Joint Business Plans (JBP)

  and

  Terms of Trade (TOT)

  negotiations.
• Align internal teams on deliverables, volume forecasts, promotions, and investments.
• Identify and execute account-specific plans and category activations for festivals, campaigns, and new launches.
  

In-store Execution

• Ensure high-level execution on visibility, planograms, merchandising, and stock availability.
• Coordinate closely with third-party teams for in-store promoters, sampling activities, and audits.
• Track and improve

  Fill Rates, On-Shelf Availability (OSA)

  and

  Sell-through

  .
  

Performance Analysis & Reporting

• Monitor account-level sales performance, SKU-wise offtake, and profitability.
• Conduct monthly business reviews (MBRs) with retail partners and internal leadership.
• Analyze competitor activity, customer insights, and retail trends to guide tactical decisions.
  

Cross-functional Collaboration

• Work closely with supply chain, category, marketing, and finance to ensure smooth execution.
• Partner with marketing teams on shopper marketing and trade marketing interventions.
  

Qualifications & Experience

• Bachelor’s degree or MBA in Sales, Marketing, or related field.

• 2–4 years of experience

  in Key Account Management or Modern Trade Sales, preferably in

  FMCG or food industry

  .
• Strong analytical, negotiation, and communication skills.
• Ability to build senior-level retailer relationships and manage operational execution.
• Proficiency in MS Excel, PowerPoint, and sales data analysis tools.
  

What We Offer

• Competitive salary with performance-linked incentives.
• Opportunity to shape the modern trade strategy of a fast-growing national bakery brand.
• Entrepreneurial, growth-oriented work environment.
• Career progression in a brand expanding across India and global markets.
  

Join Us

Kabhi B Bakery

• Apply now and be a part of India’s

  next big bakery success story

  .