Key Accounts Manager - Modern Trade

Position Title: Key Account Manager Modern Trade

• Manage and grow business with assigned

  modern trade key accounts

  (national & regional chains).
• Achieve sales, revenue, and profitability targets as per the business plan.
• Develop and implement

  joint business plans (JBP)

  with key accounts.
• Negotiate annual contracts, margins, trading terms, and promotions with retailers.
• Ensure

  listing of new products

  , timely execution of promotions, and visibility at store level.
• Monitor and ensure proper

  supply chain, replenishment, and stock rotation

  at account level.
• Analyze sales trends, competitor activities, and market insights; recommend corrective actions.
• Coordinate with the marketing team for

  brand visibility, planogram compliance, and in-store branding

  .
• Drive

  sell-out through promoters/merchandisers

  and train store staff on product knowledge.
• Conduct regular

  business reviews

  with key accounts and internal stakeholders.
• Resolve account-level issues related to supply, finance, or operations.
• Support in

  expansion to new chains and geographies

  within modern trade.

Key Performance Indicators (KPIs)

• Achievement of sales & revenue targets in modern trade.
• Growth of business in key accounts.
• New product listings and promotional execution.
• Improvement in market share & brand visibility.
• Accuracy of sales forecasting & reporting.
• Strong relationship with key retail partners.

Experience & Preferred Skills

• Graduate / Postgraduate (MBA preferred).

• 510 years of experience

  in Modern Trade sales (FMCG, Consumer Durables, Home Appliances, or similar industry).
• Proven experience in

  key account management

  with national/regional chains.
• Strong negotiation & contract management skills.
• Good understanding of

  modern trade dynamics & business models

  .
• Excellent communication, interpersonal, and analytical skills.
• Ability to manage cross-functional teams and deliver results under deadlines.
• Willingness to travel across locations for business needs.