We're Hiring | Sales Executives Dealer Network Team Hi Folks! We at Wakefit are expanding our Dealer Network Team and are looking for experienced Sales Executives from the mattress industry to join us across multiple key locations. Open Locations: Gujarat: Vadodara | Surat | Rajkot Uttar Pradesh: Varanasi Haryana: Gurgaon | Panipat/Sonipat Kerala: Ernakulam | Alappuzha | Pathanamthitta | Thrissur | Trivandrum | Kollam | Idukki | Palakkad What we're looking for: 1–3 years of sales experience in the mattress industry Proven track record in dealer/channel/distributor sales Strong relationship-building and negotiation skills Willingness to travel within the assigned territory Passionate, self-driven, and target-oriented professionals Role Highlights: Build, nurture, and grow dealer networks in the assigned region Drive secondary sales and ensure market penetration Act as the bridge between internal teams and external partners

Store Sales Representative : Counter sales representatives help walk-in customers find the parts and equipment they need while providing prompt, friendly and professional service. Counter sales representatives assist customers through the entire sales process, monitor inventory and restock products as needed. They play a critical role in building relationships and providing excellent customer service. Responsibilities: Assist walk-in customers with questions about products, applications and pricing. Process sales, including entering orders, pulling products out of inventory, and scheduling delivery or helping buyers load orders. Help maintain the facility, including stocking levels, cleanliness and organization of the branch and yard. Education & Experience: Graduation required 0 - 6 years of experience Great communication skills

Role & responsibili 1. Sales & Revenue Management Drive sales growth across the assigned territory by managing dealer performance. Ensure achievement of monthly, quarterly, and annual sales targets. Track sales trends and take corrective actions to address any shortfalls. 2. Dealer Relationship Management Build and nurture strong relationships with existing dealers. Act as the primary point of contact between the company and its dealer partners. Address dealer concerns promptly and maintain high levels of satisfaction and engagement. 3. Product Placement & Display Ensure proper product availability and visibility at dealer outlets. Enforce company guidelines on branding and product displays. Support dealers with promotional material and display aids. 4. Inventory & Supply Chain Coordination Monitor dealer stock levels and ensure timely replenishment of inventory. Work with the logistics and supply chain team to prevent stock-outs or overstock situations. Support dealers in forecasting demand based on historical data and market trends. 5. Training & Capability Building Train dealer staff on product features, USPs, sales techniques, and after-sales service. Conduct regular skill-building sessions to improve dealer performance. Share new product information and updates effectively with the dealer network. 6. Market Intelligence & Feedback Collect and report on competitor activities, pricing strategies, and new market entrants. Share ground-level insights with the head office for product or strategy refinement. Monitor customer feedback received through dealers and take necessary actions. 7. Compliance & Policy Adherence Ensure that dealers comply with company policies, pricing structures, and business ethics. Conduct regular audits to maintain uniformity in business practices across the territory. Prevent and manage any deviations or grey-market practices. ties Key Performance Indicators (KPIs) Sales vs. target achievement Dealer satisfaction and retention rate Display and branding compliance Inventory health (turnover ratio, stock-outs) Training coverage and effectiveness Market share improvement in the area Preferred candidate profile Preferred Candidate Profile: Area Business Manager (Dealer Network) 1. Educational Qualifications Bachelors degree in Business Administration, Marketing, or related field (essential) MBA/PGDM in Sales & Marketing or Retail Management (preferred) 2. Work Experience 3–6 years of relevant experience in channel sales, dealer management, or area sales operations Prior experience in managing a dealer/distributor network Experience in industries like FMCG, consumer electronics, automotive, or building materials is an added advantage 3. Key Skills & Competencies Strong understanding of channel sales, dealer operations, and distribution models Excellent relationship management and negotiation skills Proficiency in sales planning, forecasting, and execution Strong analytical abilities and comfort with data-driven decision making Good command over MS Excel, PowerPoint , and CRM tools (e.g., Salesforce) Effective communication and presentation skills Ability to handle a large geographical area with frequent travel 4. Behavioral Traits Self-motivated and target-driven Ability to influence and engage stakeholders (internal and external) Strong problem-solving and decision-making ability High level of accountability and ownership Adaptability and resilience in a competitive environment

Job Description: The Store Manager plans and directs the day-to-day operations of the store. Develop strategies to improve customer service, drive store sales, increase profitability, create store policies and marketing programs that will increase sales and grow the existing customer base. Maintain high store standards and conditions and foster a positive environment.Ensure customer needs are met, complaints are resolved and service is quick and efficient. Ensure all products and displays are merchandised effectively to maximize sales and profitability. Forecast staffing needs and develop a recruiting strategy to provide optimal staffing in all areas.May require a bachelor's degree or its equivalent of at least 5 years of experience in the field or in a related area. Familiar with a variety of the field's concepts, practices and procedures. Rely on extensive experience and judgment to plan and accomplish goals. Lead and direct the work of others. Responsibilities: Complete store operational requirements by scheduling and assigning employees; following up on work results Maintain store staff by recruiting, selecting, orienting and training employees Maintain store staff job results by coaching, counseling and disciplining employees; planning, monitoring and appraising job results Identify current and future customer requirements by establishing rapport with potential and actual customers and other persons in a position to understand service requirements Ensure availability of merchandise and services by approving contracts; maintaining inventories Formulate pricing policies by reviewing merchandising activities; determining additional needed sales promotion; authorizing clearance sales; studying trends Market merchandise by studying advertising, sales promotion and display plans; analyzing operating and financial statements for profitability ratios Secure merchandise by implementing security systems and measures Protect employees and customers by providing a safe and clean store environment Maintain the stability and reputation of the store by complying with legal requirements Determine marketing strategy changes by reviewing operating and financial statements and departmental sales records Maintain professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; participating in professional societies Maintain operations by initiating, coordinating and enforcing program, operational and personnel policies and procedures Contribute to team effort by accomplishing related results as needed Maintain inventory by implementing purchasing plans and staying in contact with vendors and shippers Provide training to improve the knowledge base of the staff and utilize cross-training methods to maintain productivity when employees are absent Work with vendors and manufacturers to bring in effective marketing displays for the sales floor and store windows Manage all controllable costs to keep operations profitable Manage stock levels and make key decisions about stock control Analyze sales figures and forecast future sales Analyze and interpret trends to facilitate planning Deal with staffing issues such as interviewing potential staff, conducting appraisals and performance reviews, as well as providing or organizing training and development Ensure standards for quality, customer service and health and safety are met Respond to customer complaints and comments Organize special promotions, displays and events Update colleagues on business performance, new initiatives and other pertinent issues Tour the sales floor regularly, talking to colleagues and customers to identify or resolve urgent issues Maintain awareness of market trends in the retail industry, understanding forthcoming customer initiatives and monitoring what local competitors are doing Initiate changes to improve the business, e.g. revising opening hours to ensure the store can compete effectively in the local market Promote the organization locally by liaising with local schools, newspapers and the community in general Store Manager top skills & proficiencies: Budgeting Accounting and Finance Retail Management Leadership Ability to Motivate Others Customer Focus Quick Learner Multi-Task Skills Team Player Pricing Staffing Market Knowledge Results Driven Sales Experience Verbal and Written Communication

Role & responsibilities 1. Sales & Revenue Management Drive sales growth across the assigned territory by managing dealer performance. Ensure achievement of monthly, quarterly, and annual sales targets. Track sales trends and take corrective actions to address any shortfalls. 2. Dealer Relationship Management Build and nurture strong relationships with existing dealers. Act as the primary point of contact between the company and its dealer partners. Address dealer concerns promptly and maintain high levels of satisfaction and engagement. 3. Product Placement & Display Ensure proper product availability and visibility at dealer outlets. Enforce company guidelines on branding and product displays. Support dealers with promotional material and display aids. 4. Inventory & Supply Chain Coordination Monitor dealer stock levels and ensure timely replenishment of inventory. Work with the logistics and supply chain team to prevent stock-outs or overstock situations. Support dealers in forecasting demand based on historical data and market trends. 5. Training & Capability Building Train dealer staff on product features, USPs, sales techniques, and after-sales service. Conduct regular skill-building sessions to improve dealer performance. Share new product information and updates effectively with the dealer network. 6. Market Intelligence & Feedback Collect and report on competitor activities, pricing strategies, and new market entrants. Share ground-level insights with the head office for product or strategy refinement. Monitor customer feedback received through dealers and take necessary actions. 7. Compliance & Policy Adherence Ensure that dealers comply with company policies, pricing structures, and business ethics. Conduct regular audits to maintain uniformity in business practices across the territory. Prevent and manage any deviations or grey-market practices. ties Key Performance Indicators (KPIs) Sales vs. target achievement Dealer satisfaction and retention rate Display and branding compliance Inventory health (turnover ratio, stock-outs) Training coverage and effectiveness Market share improvement in the area Preferred candidate profile Preferred Candidate Profile: Area Business Manager (Dealer Network)1. Educational Qualifications Bachelors degree in Business Administration, Marketing, or related field (essential) MBA/PGDM in Sales & Marketing or Retail Management (preferred) 2. Work Experience 36 years of relevant experience in channel sales, dealer management, or area sales operations Prior experience in managing a dealer/distributor network Experience in industries like FMCG, consumer electronics, automotive, or building materials is an added advantage 3. Key Skills & Competencies Strong understanding of channel sales, dealer operations, and distribution models Excellent relationship management and negotiation skills Proficiency in sales planning, forecasting, and execution Strong analytical abilities and comfort with data-driven decision making Good command over MS Excel, PowerPoint , and CRM tools (e.g., Salesforce) Effective communication and presentation skills Ability to handle a large geographical area with frequent travel 4. Behavioral Traits Self-motivated and target-driven Ability to influence and engage stakeholders (internal and external) Strong problem-solving and decision-making ability High level of accountability and ownership Adaptability and resilience in a competitive environment

JOB DESCRIPTION As a Retail Sales Trainer, you will be responsible for implementing, delivering and overseeing a comprehensive training program for retail store executives. Your primary focus will be on coordinating and educating the team on product knowledge, retail processes/tools and honing sales skills. This role involves end-to-end responsibility, including involvement in hiring, travel to stores throughout the region, conducting assessments, certification, on-the-job training (OJT), and post-training performance evaluation based on the KPIs Key Responsibilities: Training Program Development: Collaborate with stakeholders to understand the specific needs and objectives of the training program. Contribute in designing and developing training materials, modules, and assessments. Ensure the training program aligns with the organization's goals and sales strategies. Hiring and Onboarding: Participate in the hiring process to identify and select suitable candidates for retail sales roles. Facilitate the onboarding process for new hires, ensuring a smooth transition into the training program. Training Delivery: Travel across the territory stores constantly to deliver the training. Training delivery, pre and post assessments including toll gate assessments and certifications. Conduct engaging and informative training sessions on manufacturing processes, product knowledge, and sales techniques. Utilize various training methods to accommodate different learning styles. Implement assessments and certification processes to evaluate trainee performance. Manage KPIs and deliver the targets. Improve the skills of low performing employees. Frequent travelling across the region to retail stores for face to face training delivery. OJT and Performance Management: Support on-the-job training for sales executives post-certification. Monitor and evaluate the performance of sales executives, providing constructive feedback and support. Collaborate with central teams to implement continuous improvement strategies. Required Skills and Qualifications: Proven experience as a retail sales trainer or a similar training role. Basic knowledge of manufacturing processes and products. Understanding of retail sales techniques and strategies. Excellent communication, presentation, and interpersonal skills. Ability to manage multiple tasks and priorities simultaneously. Ability to travel to retail stores across the region. Ability to manage the entire training cycle. Self-starter and ability to motivate employees. Languages: English, Hindi Chennai: English, Tamil, Malayalam, Hindi, Hyderabad: English, Hindi, Telugu Mumbai/Ahmedabad : English, Hindi, Marathi/Gujrati Kolkata: English, Hindi, Bengali, Odiya Work Location: Chennai -1, Hyderabad -1, Mumbai/Ahmedabad - 1, Kolkata -1

Role Summary: We are looking for a strong operations leader to head our central refurbishment function for furniture. This role will be responsible for institutionalizing best-in-class processes for refurbishing damaged/returned furniture products across our supply chain, ensuring timely refurbishment, maintaining quality standards, minimizing inventory/parts loss, and enabling cost-effective recovery of value from returned or damaged products. This is a highly cross-functional role involving coordination with the factory, quality, central warehousing, regional logistics teams, and customer experience. Key Responsibilities: Refurbishment Process Management Design and implement SOPs for consistent refurbishment of furniture across all hubs (damage handling, re-assembly, quality control). Ensure TAT (Turnaround Time) targets are met for all refurbished SKUs. Maintain a real-time tracker of pending refurbishments by hub, SKU, and age. Parts & Materials Coordination Forecast and raise accurate parts requirements from the factory based on hub-level damage/refurbishment patterns. Coordinate timely dispatch and replenishment of parts to hubs. Minimize mismatch or overstock of spare parts across locations. Loss & Leakages Control Implement systems to track and control: Lost/missing/damaged parts Refurbished items lost in transit or wrongly scrapped Own loss metrics and drive root-cause analyses for discrepancies. Quality Assurance Define refurbishment quality standards jointly with QC team. Ensure refurbished items meet acceptable aesthetic and functional standards before dispatch to customers. Set up hub audits and post-refurb QC sampling processes. Data & Reporting Create dashboards to track: TAT by SKU/hub Part consumption Losses & rework % Refurbishment returns rate Drive continuous improvement through data-led insights. Key Metrics / KPIs: % of refurbishments completed within SLA Refurbishment success rate (items cleared post QC) Parts availability vs demand match rate Loss rate (of parts and refurbished inventory) % of returned/damaged items successfully refurbished What Were Looking For: Must-Have: 6-8 years of experience in supply chain operations , with a strong track record in repair/refurbishment/returns processing, preferably in furniture, electronics, or auto components . Experience managing multi-location refurbishment or repair teams . Exposure to inventory control, quality systems, and parts planning . Excellent cross-functional coordination and stakeholder management skills. Strong analytical and process design orientation. Good-to-Have: Understanding of furniture assembly, material types (wood, MDF, metal joints, etc.) Hands-on experience working with WMS/ERP systems for returns or part tracking. Experience in a D2C or e-commerce environment.

Key Responsibilities: Consult with clients to understand their needs and preferences. Develop innovative & functional design solutions for bedrooms & living spaces. Craft beautiful 3D renderings using our in-house tools. Manage projects, budgets & timelines to ensure client satisfaction. Additional Requirements: 2-5 years of experience in interior design. A degree or diploma in Interior Design. Proficiency in design software (SketchUp, AutoCAD, etc.). Excellent communication & interpersonal skills. A creative & analytical approach to problem-solving. Strong organizational & time management skills.

Job Summary: We are looking for a dynamic and experienced Installation Operations Manager to lead and manage centralized installation activities for our furniture business across multiple regions. The ideal candidate must have a strong background in furniture installations, vendor management, and field team coordination. The role demands operational excellence, customer satisfaction focus, and the ability to scale service operations in a structured manner. Key Responsibilities: Own and manage end-to-end central installation operations across multiple cities/warehouses. Build and maintain a strong installer/vendor network (internal teams & outsourced). Track and improve daily installation KPIs: productivity, TAT, FTR (First Time Right), NPS, and escalation closure. Coordinate with warehouse, transport, customer service, and planning teams for smooth last-mile to installation flow. Review daily dashboards, field feedback, delays, and allocate jobs to teams region-wise. Set and implement SOPs, quality checklists, safety norms, and ensure adherence during field execution. Handle customer escalations, and enable teams to resolve complaints with minimum turnaround time. Lead cost optimization initiatives travel, manpower, rework costs, and material wastage. Plan manpower capacity in line with demand forecasts and project-based requirements. Conduct regular training, audits, and skill development programs for installers and team leaders. Drive improvement initiatives across processes, systems, and customer experience.

About Wakefit: Wakefit.co is a research and innovation-driven home and sleep solutions company established in March 2016. It was founded by Ankit Garg and Chaitanya Ramalingegowda and holds a vision to be the most loved home solutions company in India. With an ever-expanding portfolio that includes mattresses, pillows, bed frames, mattress protectors, comforters, bedsheets, pillows, back cushions, sofas, coffee tables, shoe racks, lighting, decor and much more. Wakefit.co manufactures all of its products in-house. The company sells across the country through its own online portal and through other online marketplaces. Wakefit.co prides itself on its customer experience, with over 10 Lakh customers serviced across six years and over 3 lakh positive reviews received online. The company has received Series A funding from marquee investor Sequoia Capital India, Series B funding from Verlinvest and Sequoia Capital India, and Series C funding from SIG, Verlinvest and Sequoia Capital India. It has recorded 3x revenue growth year-on-year since 2016 and is currently valued at 2800 crores. Wakefit.co follows a unique delivery model. It has a product-oriented approach that invests heavily on research and innovation to create products that are ahead of the industry curve. It ships products to its customers directly from the factory, thus ensuring significant cost reduction which gets passed on to the customer. The USP of the brand lies in the fact that its products are made after extensive customer interviews and extensive research. Milestones: 2016: Started Operations & served our first 100 customers by personally visiting their homes. 2018: Bestseller of Mattresses on Amazon & Flipkart 2019: 4 functional manufacturing setups & PAN India serviceability 2020: Wakefit expands to Furniture and Home solutions 2021: Built a workforce of 1590 Wakefiters who helped us reach 10 Lakhs + Indian homes 2022: Launches Indias largest Furniture factory with a mission to help every Indian create their dream home Role: Assistant Manager – B2B Sales Role Summary: As a sales professional you will be given a unique opportunity to create B2B Network in respective market for D2C brand. This is accomplished by adding new potential institutional customers and searching for new channels of sales. You must be proactive in prospecting and closing new markets that are strategically consistent with Wakefit's overall B2B sales strategy. Prior exposure in Project sales catering to the Hospitality segment can be an added advantage. Key Deliverables: Responsible for the Sales and P&L of the Mumbai market Responsible for setting up the team in Mumbai city for B2B expansion. To increase revenue generation from respective markets, find new B2B opportunities, schedule meetings with potential customers, and turn them into wins. Outbound efforts to create B2B network for Wakefit. Explore new potential markets to create business opportunity. Product presentation, Demo with decision makers to effect closure Plan and executive weekly and monthly customer meetings Train & Monitor the team performance Key Competencies: Team Handling Effective Communicator Innovative thinking Networking Customer-centeredness Dynamic and adaptable Job Functions: Business Development Market Expansion Project Sales

About Wakefit: Wakefit.co is a research and innovation-driven home and sleep solutions company established in March 2016. It was founded by Ankit Garg and Chaitanya Ramalingegowda and holds a vision to be the most loved home solutions company in India. With an ever-expanding portfolio that includes mattresses, pillows, bed frames, mattress protectors, comforters, bedsheets, pillows, back cushions, sofas, coffee tables, shoe racks, lighting, decor and much more. Wakefit.co manufactures all of its products in-house. The company sells across the country through its own online portal and through other online marketplaces. Wakefit.co prides itself on its customer experience, with over 10 Lakh customers serviced across six years and over 3 lakh positive reviews received online. The company has received Series A funding from marquee investor Sequoia Capital India, Series B funding from Verlinvest and Sequoia Capital India, and Series C funding from SIG, Verlinvest and Sequoia Capital India. It has recorded 3x revenue growth year-on-year since 2016 and is currently valued at 2800 crores. Wakefit.co follows a unique delivery model. It has a product-oriented approach that invests heavily on research and innovation to create products that are ahead of the industry curve. It ships products to its customers directly from the factory, thus ensuring significant cost reduction which gets passed on to the customer. The USP of the brand lies in the fact that its products are made after extensive customer interviews and extensive research. Milestones: 2016: Started Operations & served our first 100 customers by personally visiting their homes. 2018: Bestseller of Mattresses on Amazon & Flipkart 2019: 4 functional manufacturing setups & PAN India serviceability 2020: Wakefit expands to Furniture and Home solutions 2021: Built a workforce of 1590 Wakefiters who helped us reach 10 Lakhs + Indian homes 2022: Launches Indias largest Furniture factory with a mission to help every Indian create their dream home Role Summary : As a sales professional you will be given a unique opportunity to create B2B Network in respective market for D2C brand. This is accomplished by adding new potential institutional customers and searching for new channels of sales. You must be proactive in prospecting and closing new markets that are strategically consistent with Wakefit's overall B2B sales strategy. Prior exposure in Project sales catering to the Hospitality segment can be an added advantage. Key Deliverables: To increase revenue generation from respective markets, find new B2B opportunities, schedule meetings with potential customers, and turn them into wins. Outbound efforts to create B2B network for Wakefit Explore new potential markets to create business opportunity Product presentation, Demo with decision makers to effect closure Plan and executive weekly and monthly customer meetings Key Competencies: Effective Communicator Innovative thinking Networking Customer-centeredness Dynamic and adaptable

Store Sales Representative : Counter sales representatives help walk-in customers find the parts and equipment they need while providing prompt, friendly and professional service. Counter sales representatives assist customers through the entire sales process, monitor inventory and restock products as needed. They play a critical role in building relationships and providing excellent customer service. Responsibilities: Assist walk-in customers with questions about products, applications and pricing. Process sales, including entering orders, pulling products out of inventory, and scheduling delivery or helping buyers load orders. Help maintain the facility, including stocking levels, cleanliness and organization of the branch and yard. Education & Experience: Graduation required 0 - 6 years of experience Great communication skills