Junior Brand Manager

L&H is new-age full-suite brand strategy and communication agency based out of Delhi / Bombay with clientele across Bangalore and USA as well. We position ourselves as Strategy for always-on brands and channels of today. Our clients include Zomato, Lenskart, Ferns N Petals, P&G, Times of India, Hyatt hotels and India's hottest D2C brands - Anaar luxury shoes, Lino Luxury linens, Asaya Skincare, Aroma Magic by Blossom Kocchhar, Gush Beauty, Isak Fragrances and many more.

Role Description

This is a hybrid modern-day role that synthesises the strengths of brand management + content management + client management. You will learn to drive brand metrics across always-on media. This role is for all of you with 2-4 yrs work ex (excluding internships). This is a client facing role and requires excellent interpersonal skills.

Apply only if!

NOTE: This is not a creative role.

You will need to have a strong take on:

1. Consumer & brand strategy

   - Research, competitive analysis, insight development and brand planning

2. Media mix

   - which channel of social to employ, what content mix across reels, CTAs works best to drive conversion, visibility, CTR and other KPIs.

KRAs Overview

• Communication planning

   - Translate strategy into brand planning, GTM strategy and activating channel-wise strategy aligned with deliverables & KPIs

• Strategy

  - Research, consumer insights development, competition and category mapping, developing strategic brief, managing creative team deliverables

• Client management

   - briefing, timely delivery, drafting strategic briefs for communication requirements, set up process for recurring requirements, meetings

• Drive key brand metrics

   - Build high-impact marketing stack for multi-channel communication effectiveness - social media plan + social campaigns - paid social content promotion, influencer top-up, seeding virality, collabs

• Intel development

  - Collect insights and spearhead strategies for clients by staying on top of new trends, industry & competition news.

• Develop SOPS

   - Planning & implementing project checklist per client - to ensure error-free, timely deliveries - timelines, interdependencies between teams & client

Team management:

You will lead a team of 3-4 social media account managers who handle day-to-day client interaction, analytics, calendar planning. Your role will be to proactively drive this team to deliver on your KRAs and client + brand KPIs

Functional KRAs:

• Create and manage content calendars for the brand's social media platforms through the junior account managers
• Monitor social media trends and adjust strategies accordingly
• Analyze metrics and performance reports
• Collaborate with client marketing, and internal creative teams
• Maintain brand voice and guidelines across platforms
• Your role will span across Instagram, Linkedin, YT, Twitter, Pinterest
• Conduct market research, surveys, consumer interviews

Social Strategy KRAs

• Develop and implement a comprehensive social media strategy aligned with business objectives.
• Conduct audience research to define Ideal Customer Profiles (ICPs) and user personas.
• Identify strategic content pillars to grow the brand recall, and brand love
• Study the competition brands and develop differentiated strategy that resonates with the consumer

Client management

• Speaking with the client frequently to get new business updates, requirements and communication timelines and calendar
• Presenting the monthly calendar and research
• Handling the client in times of stress and escalations

Eligibility

• Prior experience of atleast 1 year working with an D2C brand and having a strong social media component to have an understanding on performance metrics & analytics.
• Should have excellent knowledge of excel, should be good with data reporting, be an on-trend reader of prominent marketing & brand publications
• Be great at managing client relationships, interaction and meetings
• Strong planning and daily work management skills - be thoroughly organised.

Success evaluation

• Successful implementation of strategic plans into content and brand marketing initiatives - to lead to high score brand tracks.
• Build L&H folio of high-visibility brand activation, communication and enviable content marketing playbook.

• SCREENING TEST MANDATORY

What you’ll achieve

• Work with some of the best known names across D2C / marketplace & tech products like Lenskart / Zomato / Think9 brands / Ecom Express / Ferns N Petals / Times Internet
• Gain industry relevant and trending experience - from thinking product metrics to D2C brand building, media planning and full-funnel communication development