IT Systems & Digital Marketing Executive (HSE Consultancy)

5 years

0 Lacs

coimbatore tamil nadu india

Posted:1 week ago| Platform: Linkedin logo

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Skills Required

marketing electrical management strategy server network support training audits compliance security linux virtualization vmware dhcp vpn wan test backup storage audit data voip onboarding offboarding imaging licensing automation scripting powershell phishing wordpress webflow service seo strategies targeting manufacturing ads content figma mailchimp hubspot certification firewall documentation troubleshooting communication configuration crm video certifications security+ metrics patch azure cisco veeam engineering

Work Mode

Remote

Job Type

Full Time

Job Description

Position:

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About the Role

IT Systems & Digital Marketing Executive


Key Responsibilities


1. Server, Network & Security (Primary Focus)

  • Plan, install, and configure on-premises or cloud-based servers (Windows/Linux) and virtualization platforms (Hyper-V, VMware, or Proxmox).
  • Manage Active Directory, DNS/DHCP, file permissions, and secure VPN access for remote consultants.
  • Maintain LAN/WAN, Wi-Fi, firewalls, UTM devices, and endpoint security protocols.
  • Implement and test backup and disaster recovery systems (RPO/RTO objectives).
  • Maintain accurate IT asset inventories and network documentation.
  • Ensure secure storage of client audit records, training data, and compliance reports.


2. General IT Support

  • Provide L1–L2 support for desktops, laptops, printers, projectors, VoIP systems, and email clients (Microsoft 365 / Google Workspace).
  • Manage user onboarding/offboarding, device imaging, licensing, and automation scripting (PowerShell/Bash).
  • Conduct user training sessions on phishing awareness, password policies, and data protection.


3. Digital Marketing (B2B Focus for HSE)

  • Manage and update corporate websites (WordPress/Webflow), including service pages for HSE trainings, safety audits, and ISO/OSHA compliance services.
  • Execute SEO strategies targeting Coimbatore and Tamil Nadu industrial clusters (manufacturing, construction, logistics).
  • Plan, launch, and optimise Google Ads and LinkedIn Ads campaigns for B2B lead generation.
  • Create digital content including safety updates, case studies, and training calendars.
  • Oversee creative production (Canva/Figma) and vendor coordination.
  • Configure GA4, Tag Manager, and Search Console to track marketing performance.
  • Run automated email campaigns (Mailchimp/HubSpot) for quotes, renewals, and training reminders.


Qualifications & Skills

Must-Have:

  • Digital Marketing course certification and relevant experience.

  • Knowledge in website management and server configuration.

  • 3–5 years of experience in IT systems administration and digital marketing.
  • Expertise in Windows Server, Active Directory, DNS/DHCP, firewall, and VPN configuration.
  • Proficiency in Microsoft 365 or Google Workspace administration.
  • Practical experience managing SEO/SEM campaigns or LinkedIn/Google Ads for B2B audiences.
  • Strong documentation, troubleshooting, and communication abilities.

Preferred (Nice-to-Have):

  • Virtualisation (VMware/Proxmox), VLAN configuration, and NAS/SAN setup.
  • Automation or scripting knowledge.
  • Familiarity with CRM/email automation tools (HubSpot, Zoho) and basic video editing.
  • Certifications such as CompTIA Network+, Security+, Microsoft AZ-104/MD-102, Google Ads, or LinkedIn Marketing.


Performance Metrics (KPIs)

IT Infrastructure:

  • Server/network uptime ≥ 99.5%
  • Patch compliance ≥ 95%
  • Backup success rate ≥ 98%
  • SLA adherence for user ticket resolution

Digital Marketing:

  • Qualified B2B leads generated monthly
  • Cost per lead/acquisition within target
  • Organic keyword growth and web traffic for HSE-related terms in Tamil Nadu
  • Conversion rates for landing pages, webinars, and training registrations


Tools & Platforms

Windows Server, Active Directory, Azure AD, Microsoft 365, Google Workspace, Ubiquiti/Cisco/Fortinet, Veeam, Bitdefender, WordPress/Webflow, GA4, Google Ads, LinkedIn Ads, Mailchimp/HubSpot, Canva/Figma.


Education

  • Bachelor’s degree in IT, Computer Science, or Electrical Engineering (or equivalent experience).
  • Additional certifications in Marketing, SEO, or IT administration are a strong advantage.


Work Schedule

Monday to Friday, 9:00 AM – 6:00 PM

(On-call availability required for critical IT incidents)

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