Institutional Sales Manager

Job Title:

Department:

Location:

ABOUT SAPCON

Sapcon is one of India’s leading trading companies specializing in steel and industrial

commodities, with a stronghold in finished steel goods. Our expansive national presence through

35+ strategic supply hubs and our deep vendor relationships across SAIL, JSW, Tata Steel, and

other manufacturers empower us to offer agile, cost-effective solutions to a broad spectrum of

industries.

We enable seamless steel procurement by offering a diversified product basket and customized

sourcing models suited for OEMs, fabricators, EPC contractors, and industrial clients across

automotive, infrastructure, shipbuilding, renewable energy, HVAC, and heavy engineering

sectors.

KEY RESPONSIBILITIES

• Drive sales of finished steel products across major categories, including flat steel (HR/CR

Coils & Sheets, Plates, Galvanised, VAP), long steel products (Structural Steel, Rebars,

Wire Rods) across institutional and project-based clients.

• Identify and pursue new business opportunities through market mapping, lead generation,

and direct client engagement in target sectors.

plant-to-

project

• Track market trends, competitor pricing, and demand patterns to recommend strategic

pricing and stocking decisions.

• Ensure smooth execution of deals through coordination with mills, service centers, and

logistics partners.

• Prepare sales forecasts, pipeline reports, and client dashboards using CRM tools and

regular field intelligence.

• Maintain strong relationships with purchase heads, project managers, and CXOs across

target accounts.

QUALIFICATIONS REQUIRED

finished steel sales

automotive, infra, fabrication,

renewable energy, and engineering

• Graduate in Engineering, Commerce, or Business. A postgraduate qualification, such as an MBA

in Sales, Marketing, or Supply Chain, is preferred.

• Proven track record of managing client accounts, negotiating with vendors/mills, and

closing high-value B2B deals.

SKILLS REQUIRED

finished steel goods

solution-driven selling

(freight, documentation, direct dispatches, etc.).

• Excellent interpersonal, negotiation, and communication skills with comfort in CXO-level

conversations.

• Proficiency in MS Office Suite and experience with CRM and sales management tools.

• Self-driven with the ability to operate independently and deliver results in a fast-paced

field-sales environment.

• Willingness to travel extensively across PAN India

institutional sales of ferrous & non-ferrous metals

send your CVs to the below.

Monika Sharma

Asst Manager - Human Resources

monika.sharma@sapconsteels.com

M. +91- 9541941507