Inside Sales Lead

DESIGNATION: Inside Sales Lead

COMPANY: CBS HUB PVT LTD - A unit of Central Books

COMPANY PROFILE

Since inception in 1947, Central Books has been serving schools, addressing core education supplies for all curriculum needs. CBS prides itself as the leader among National distributors for educational products in Indian Market. For the past three generations, CBS has been serving kindergarten to twelfth standards. Serving to the customized needs of the schools, we have built a reliable client base with a healthy network bridging Educators, publishers and student- parent community. Our uninterrupted association with all of them speaks of CBS reliability and commitment.

We are currently serving clients across Telangana, Andhra Pradesh, Maharashtra, Tamil Nadu, and Karnataka. At present, we operate physical warehouses in Hyderabad and Mumbai. As part of our expansion plans, we will be launching warehouse operations in additional states, including Tamil Nadu and Karnataka, in the coming years.

Central Books operates a specialized e-commerce division that focuses on providing educational materials and services across India. Established in 2011 and headquartered in Hyderabad, Telangana, the company offers a comprehensive range of products including academic textbooks for various educational boards (CBSE, ICSE, State Boards), competitive exam guides (JEE, NEET), children's literature, general books, and stationery items.

WEBSITE: www.centralbooks.in

QUALIFICATION: Bachelor degree Must

EXPERIENCE: 4 – 7 yr

CTC: As per market standards

REPORTING TO: Head – Sales Operations / Business Head

LOCATION: Kondapur, Hyderabad

Role Objective

The Inside Sales Lead – Library Solutions will be responsible for converting qualified institutional leads into confirmed orders through consultative virtual selling and structured follow-ups. This role bridges lead generation and final deal closure by building trust with school decision-makers, addressing risk concerns, and driving commercial closure. The position also supports selective in-person engagement and regional coordination to strengthen relationships and improve conversion efficiency.

The role requires a high level of ownership, maturity, and professional presence while engaging with senior school leadership.

Key Responsibilities

1. Lead Conversion & Deal Closure

 Handle qualified leads only generated through inside sales, digital campaigns, and inbound enquiries.

 Engage with Principals, Chairpersons, Librarians, Admin Heads, and academic leaders.

 Address school concerns related to risk, reliability, and procurement confidence.

 Close opportunities through:

o Virtual meetings (Google Meet / Zoom)

o Phone-based consultative selling

o Structured proposal discussions and follow-ups

 Drive commercial closure within approved pricing and internal frameworks.

 Own the closure lifecycle from first interaction to order confirmation.

2. Relationship & Stakeholder Management

 Act as the single point of contact for assigned schools until deal closure.

 Manage multiple stakeholders within a school and align conversations towards a unified decision.

 Build long-term relationships to enable repeat and referral opportunities.

 Maintain professional, timely, and structured communication.

3. Trust-Building & Proof Enablement

 Leverage institutional credentials, past deployments, references, catalogues, and documentation to build confidence and reduce perceived risk.

 Clearly articulate value propositions aligned with academic and compliance needs.

4. On-Campus Engagement (When required)

 Travel for select high-intent or high-value opportunities where in-person interaction is essential.

 Represent the organization professionally during campus meetings.

 Coordinate internal teams for:

o Catalogue walkthroughs

o Sample sharing

o Requirement validation and order finalization

5. Regional Coordination & Cost-Efficient Engagement

 Support regional coordination efforts to enable smoother school interactions.

 Assist in identifying local support mechanisms that help optimize travel and engagement efficiency.

 Work closely with internal stakeholders to ensure effective execution of field activities.

6. Sales Process, CRM & Reporting Discipline

 Maintain accurate lead updates, follow-ups, and closure status in CRM systems.

 Track conversion stages, decision timelines, and outcomes.

 Share periodic pipeline, conversion, and forecast updates with management.

7. Market Feedback & Closure Intelligence

 Capture insights on:

o Client buying behaviour

o Common objections and risk concerns

o Decision-making timelines

 Document lost-deal reasons and closure blockers to improve targeting, messaging, and sales approach.

Key Skills & Competencies

 Strong consultative selling and negotiation skills

 Ability to build trust without physical presence

 Excellent communication and follow-up discipline

 High ownership and closure mindset

 Comfortable working with CRM and reporting tools

 Willingness to travel when required

Preferred Experience

 4–7 years of experience in inside sales or institutional B2B sales

 Exposure to K–12 schools, education, academic publishing, or library solutions preferred

 Proven experience in virtual deal closure is a strong advantage

Key Performance Indicators (KPIs)

 Lead-to-conversion ratio

 Revenue closed from qualified leads

 Average closure cycle time

 Repeat and referral opportunities generated

Job Types: Full-time, Permanent

Pay: ₹35,000.00 - ₹50,000.00 per month

Benefits:

• Cell phone reimbursement
• Health insurance
• Provident Fund