Human Resources Business Partner

🚀 Exciting Opportunity at Sheenlac Paints!

HR Business Partner - Sales

About Sheenlac Paints

Founded in 1962, Sheenlac Paints is one of India's top 5 paint companies, specializing in innovative decorative paints, wood coatings, automotive refinishes, and industrial coatings. With a strong presence across India, the Middle East, and Sri Lanka, we are driven by a commitment to quality, innovation, and exceeding customer expectations. Join a dynamic team of 500+ professionals in a growing organization headquartered in Chennai.

Role Overview

HR Business Partner - Sales

Location

Employment Type

Key Responsibilities

• Act as a strategic partner to Sales Heads and regional managers, diagnosing business challenges and delivering HR solutions that directly impact sales results.
• Lead end-to-end talent acquisition for sales roles, focusing on high-volume hiring for field sales executives, area sales managers, and dealer network roles.
• Enforce sales discipline – adherence to processes, ethical practices, daily dealer visits, and territory management standards.
• Proactively identify skill gaps in the sales team (e.g., product knowledge, negotiation, dealer management) and address them through targeted training, coaching, and development programs.
• Drive initiatives to maintain high team morale, motivation, and engagement (recognition programs, field accompaniments, motivation events, issue resolution).
• Closely follow up with new joiners and employees on Performance Improvement Plans (PIP): ensure regular dealer/market visits, territory coverage, on-ground execution, and actual sales conversion.
• Monitor people metrics (attrition, productivity, engagement, territory coverage) and provide actionable insights to improve sales effectiveness.
• Drive employee engagement, retention, and development programs specific to the sales function (e.g., sales training, leadership development, motivation initiatives).
• Support change management for sales restructuring, new product launches, or digital sales tools adoption.

Qualifications & Skills

• MBA/PGDM in Human Resources from a reputed institution.
• 6-10 years of HR experience, with at least 3-4 years as an HRBP or HR Generalist supporting Sales functions (preferably in paints, FMCG, building materials, manufacturing, or distribution industries).
• Strong understanding of sales operations, channel management, and incentive structures.
• Excellent stakeholder management, influencing, and communication skills.
• Proactive, analytical mindset with experience in HR metrics and tools.
• Willingness to travel to support pan-India sales teams.

Why Join Sheenlac?

• Opportunity to make a strategic impact in a growing, innovative organization.
• Competitive compensation, performance incentives, and growth opportunities.
• Collaborative culture that values work-life balance and professional development.

If you are a passionate HR professional with a business-oriented mindset and experience in supporting high-energy sales teams, we'd love to hear from you!