Head Search Engine Optimization

Ginger Webs is a leading technology company in the assessment and testing industry. We are driven by an ideology to make unique, easy to use and futuristic applications. We are having a decade of experience in the assessment industry, the OMR experience leverages the foundation of online assessment and helped us build a platform that can support large volume online assessment with ease. Ginger Webs evaluate more than 1 million assessments in a month. The first company to develop products for evaluating exams on paper, web, mobile and tablet devices. Ginger Webs is ISO 9001:2008 certified as well as ISO 9001:27001 certified. Ginger Webs is capable of handling large concurrent users online. A network of 250 test center associates in more than 100 cities. We have done extensive research and development in the field of education and have more than 2000+ clients in India and Abroad including premiere clientele like Aakash Educational Services, Made Easy, ALLEN, DMRC, TOI and many more.

SEO Head

Key Responsibilities:

• Strategic SEO Leadership:

  Own and implement the SEO roadmap to drive sustainable growth in organic visibility, sessions, and conversions.

• Lead Generation

  : Optimize SEO strategies to drive high-quality traffic that converts into leads for product demos, trials, or direct inquiries.

• Technical SEO Management:

  Conduct regular site audits, improve page load speed, manage crawl/indexation, and monitor Core Web Vitals performance.

• Keyword & Content Strategy:

  Oversee keyword research and alignment across product pages, landing pages, and marketing content.

• On-Page & Off-Page Optimization:

  Guide meta tag structuring, internal linking, content structuring, and manage quality backlink acquisition.

• Performance Analysis:

  Track and analyze SEO KPIs such as organic traffic, keyword rankings, bounce rate, dwell time, and conversion rate.

• Landing Page Optimization:

  Partner with product and UI/UX teams to optimize high-intent landing pages using A/B testing and CRO.

• SEO & Paid Marketing Synergy:

  Collaborate with team to align keyword strategies and improve ROAS and CPA.

• Trend Monitoring:

  Stay updated on search engine algorithm changes and implement best practices accordingly.

• Team Leadership:

  Manage, mentor, and guide the internal SEO team; conduct performance reviews and SEO training workshops.

• Reporting:

  Prepare monthly/quarterly SEO reports and present strategic insights to leadership.

Requirements:

• Bachelor’s or Master’s degree in Marketing, Computer Science, or a related field.
• Minimum 10 years of hands-on SEO experience, preferably in a product-based or SaaS company.
• Strong technical SEO knowledge including schema, robots.txt, sitemaps, and page speed optimization.
• Proficient in tools like Google Analytics, Search Console, SEMrush, Ahrefs, Screaming Frog, etc.
• Excellent analytical, strategic thinking, and team leadership skills.
• Strong understanding of CRO, UX, and how SEO integrates with overall digital marketing.

Experience with CMS platforms (WordPress, custom) and basic HTML/CSS.

Location :- Noida, On-site only

Employment :- Full-time