Head Search Engine Optimization

Policybazaar is at heart a data and technology company that has revolutionized the insurance market in India. We deploy cutting edge technology, use advanced data analytics and leverage AI/ML to offer customer centric products, optimized customer journeys, and ensure superior customer experience across the insurance value chain. We have had a major influence on how protection insurance products are bought in the country and are responsible for sourcing a significant portion of the market in Term and Health insurance.

In FY25, we sourced over 23.5K Crores of Premium and have been growing at 44% CAGR for the last five years. We have 10cr+ registered users and have provided insurance to 2cr+ people. We have an industry leading 93% market share of the online aggregator market.

Brands under the PB Fintech Umbrella:

Visit policybazaar.com to know more about us.

About the Role

We are seeking a highly accomplished and technically astute Head of SEO to own and drive our entire organic growth charter. The ideal candidate will be a strategic thinker and execution powerhouse, someone who understands the intersection of technology, content, and data deeply, and can translate SEO into measurable business impact.

This role demands leadership, innovation, and the ability to thrive in a fast-paced, high-scale environment. The Head of SEO will be accountable for delivering sustained growth in sessions, leads, and rankings, while ensuring our brand dominates visibility across traditional search engines and emerging AI-powered discovery ecosystems.

Key Responsibilities

Strategic Ownership & Leadership

? Define and lead the company's comprehensive SEO vision and strategy, aligned with core business and growth objectives.

? Translate SEO from a marketing function into a strategic business growth lever, driving measurable ROI.

? Build, mentor, and lead a high-performing team of SEO specialists, analysts, and content partners.

? Partner with CXOs, Product, Tech, and Marketing leadership to align SEO initiatives with company-wide goals.

Technical SEO Mastery

? Conduct deep-dive technical audits and implement high-impact optimizations around crawl efficiency, indexation, Core Web Vitals, and page performance.

? Drive large-scale technical initiatives, site migrations, speed optimization, structured data architecture, and mobile-first experiences.

? Collaborate closely with the Product and Engineering teams to ensure all new features, pages, and site structures are SEO-compliant by design.

Performance & Analytics

? Own end-to-end SEO metrics, organic sessions, ranking share, CTR, conversion rate, and lead contribution.

? Build live dashboards and reporting frameworks using GA4, GSC, and advanced analytics tools.

? Use competitive benchmarking and data intelligence to identify untapped growth opportunities.

? Establish a data-driven performance culture with weekly, monthly, and quarterly tracking against defined targets.

AI & Future Search Ecosystems

? Lead the brand's transition into AI-driven search visibility, ensuring presence across Google SGE, Bing Copilot, ChatGPT, Perplexity, and similar platforms.

? Develop frameworks for AI-optimized content, structured data enrichment, and generative discovery optimization.

? Stay ahead of evolving search paradigms from conversational and multimodal search to zero-click visibility and adapt strategy accordingly.

Content Strategy & Authority Building

? Define a content and keyword strategy that strengthens topical authority and organic share of voice.

? Partner with Content and Brand teams to ensure every piece of content serves both user intent and business relevance.

? Drive initiatives to strengthen backlink quality, domain authority, and reputation across categories.

Innovation & Automation

? Champion programmatic SEO, automation, and AI-driven insights to scale organic acquisition.

? Experiment with data-backed hypotheses and continuously evolve tactics based on algorithmic and behavioral shifts.

Candidate Profile

? 1315 years of progressive SEO experience with minimum of 78 years in Fintech or E-commerce leading high-traffic platforms.

? Proven success in scaling organic traffic to multi-million monthly sessions with a strong conversion impact.

? Deep technical expertise across site architecture, crawling, indexing, Core Web Vitals, and analytics frameworks.

? Hands-on experience with GA4, GSC, Ahrefs, SEMrush, Screaming Frog, Looker Studio, and advanced SEO analytics tools.

? Proficiency in HTML, CSS, and JavaScript rendering; experience working with complex CMS environments.

? Strong grasp of AI search ecosystems, structured data, and evolving generative discovery models.

? Demonstrated ability to lead cross-functional teams and influence senior stakeholders.

? Highly analytical, commercially minded, and outcome-driven.