Head of Marketing

Job Title:

Experience:

Department / Function:

Position Overview:

We are seeking an accomplished Head of Marketing to lead Sahana System Ltd’s global marketing function, drive brand visibility, and enable business growth through innovative and measurable strategies. The role demands a visionary leader with deep expertise in B2B/enterprise marketing, digital transformation services and international campaigns. The ideal candidate will combine strategic thinking with hands-on execution, building a world-class marketing team to position SSL as a trusted global technology partner.

Key Responsibilities

• Define and implement the global marketing strategy aligned with Sahana System Ltd’s growth objectives.
• Build and lead a high-performing marketing team across brand, digital, content, and field marketing.
• Oversee demand generation, account-based marketing (ABM), and lead nurturing programs.
• Partner with sales and presales teams to develop impactful proposals, RFP responses, case studies, and go-to-market content.
• Strengthen Sahana System Ltd’s brand positioning through thought leadership, PR, analyst relations, and industry forums.
• Drive digital campaigns across SEO, SEM, social media, email, paid ads, and automation platforms.
• Manage global marketing budgets and deliver measurable ROI.
• Leverage analytics, data, and AI-driven tools to optimize marketing performance.
• Lead global events, webinars, and strategic partnerships to enhance market presence.
• Foster a culture of innovation, continuous improvement, and customer-centric marketing.

Required Qualifications & Skills

Must-have:

• Education: Bachelors in Marketing/Business; MBA preferred.
• 12–18 years of proven marketing experience, with at least 5+ years in a senior leadership role.
• Strong expertise in B2B enterprise IT/tech services marketing.
• Demonstrated success in building global brand visibility and lead generation pipelines.
• Proficiency in digital marketing, automation platforms, CRM, and analytics tools.
• Track record of managing multi-million marketing budgets and global campaigns.
• Exceptional communication, storytelling, and stakeholder management skills.
• Strong leadership qualities with experience in mentoring and scaling marketing teams.

Preferred:

• Experience working with international markets (North America, Europe, Middle East, Asia).
• Exposure to presales and proposal marketing for enterprise clients.
• Certifications in digital marketing, analytics, or leadership.
• Ability to integrate AI/ML-driven solutions into marketing functions.

Skills & Attributes

• Strategic Leadership: Ability to define long-term marketing vision and roadmap.
• Data-Driven Mindset: Proficient in campaign analytics, dashboards, ROI measurement.
• Global Outlook: Skilled in navigating cross-cultural collaboration and international campaigns.
• Innovative Thinker: Keen to adopt new technologies, trends, and platforms.
• Collaboration & Influence: Partner effectively with executive leadership, sales, and delivery teams.
• Execution Excellence: Balance between strategy and hands-on operational delivery.
• Customer-Centricity: Passion for building strong client connections and driving business value.