Head of Marketing

If you like working in the marketing silo to generate leads at the top of the funnel, and then hand the leads off to sales, this job is probably not for you.

If you want to roll up your sleeves, identify revenue opportunities, develop and execute marketing strategies, manage consistent growth, work with cross functional teams with awesome people, lead the digital and brand marketing function and have a major impact on the marketing DNA of a dynamic and growing company, you should really, really apply to this job.

• Collaborate with the business team to uncover insights and strategies to develop and implement marketing and branding strategies for new and existing products
• Oversee and grow the marketing function (Digital, Product Marketing, Brand Marketing, Event Marketing, Content), consistently identifying revenue opportunities and managing consistent growth by securing new customer segments
• Identify short-term and long-term scheduling, budget, and resource needs, including the development and management of an annual marketing budget, profit/loss projections, expenditure spending, and other financial considerations
• Understand key marketing performance metrics and tracking tools to provide market research, forecasts, competitive analyses, campaign results, and consumer trends in order to translate results into actionable insights for marketing team
• Spearhead the strategic and tactical execution of marketing campaigns, including design of test/control segmentation, implementation of tests, tracking, results reporting, analysis, and recommendations
• Manage conception, development, and implementation of marketing plan and strategies, product concepts, and promotional programs to drive interest and sales
• Attend and/or participate at conventions, conferences, and tradeshows, preparing engaging displays and collateral as needed, and providing post-event reports and analysis

• Significant freedom and responsibility to chart the marketing direction
• Work directly with CEO a (serial entrepreneur, investor) and a seasoned Chief Product Officer on Growth Marketing

• Previously led high performance marketing teams in education management / EdTech
• Superior written and verbal communication skills, exceptional presentation and negotiation skills
• Comfortable using collaboration and CRM tools such as LeadSquared and the likes, familiarity with marketing automation tools and Google analytics
• Established social media prominence on social networking platforms LinkedIn, Twitter, Facebook & Instagram
• Exceptional ROI-tracking skills, able to prove what is or isn t working
• Excellent people and management skills to interact with diverse stakeholders to be a strong team player
• We care more about what you have done vs what degree you have