GROWTH MARKETING MANAGER

• You thrive in environments where revenue accountability matters and enjoy owning busines soutcomes
• You are a growth hacker at heart who experiments, learns fast, and optimizes even faster
• You can reactivate leads, move prospects across funnel stages, and design growth hacks to boost revenue impact
• You get things done and inspire others to deliver
• You are not here just for a job, but to build a career in scaling growth in the education space

Key Responsibilities:

• Create and implement revenue-focused growth strategies to directly drive admissions and revenue targets
• Build organic growth engines through SEO, AEO, content marketing, communities, and partnerships to reduce dependency on paid channels
• Design reactivation campaigns to revive dormant leads and accelerate funnel movement
• Optimize every stage of the AAARRR funnel (Acquisition, Activation, Retention, Referral, Revenue, Reactivation) to maximize conversions
• Develop and test innovative growth hacks to increase Lifetime Contribution (LTC), reduce Customer Acquisition Cost (CAC), and shorten sales cycles
• Optimize IPL s discoverability in AI-driven platforms (Google SGE, ChatGPT, Perplexity, and other AI engines) through AEO strategies
• Strengthen alumni and student engagement programs to drive retention, upsells, and referral-led growth
• Use advanced analytics to track funnel performance, identify bottlenecks, and inform growth decisions with clear ROI impact
• Collaborate with sales, marketing, and product teams to align growth initiatives with revenue KPIs

Qualifications:

• Minimum 4 years of proven experience in growth marketing with a strong track record of delivering revenue growth, preferably in EdTech or a similar industry

• Demonstrated hands-on experience in driving growth marketing initiatives end-to-end, from acquisition and funnel acceleration to lead reactivation and retention strategies
• Proven expertise in reducing CAC, improving LTV, and driving measurable funnel optimization outcomes
• Strong analytical skills with demonstrated ability to interpret funnel and revenue data to make informed, high-impact decisions
• Experience in setting up dashboards, KPI frameworks, and using tools such as GA4, HubSpot, Mixpanel, or similar platforms for data-driven decision-making
• Practical experience in organic growth strategies, including SEO, AEO, and content-driven initiatives
• Excellent communication and collaboration skills to lead cross-functional initiatives
• Creative and experimental mindset with a history of scaling growth hacks successfully