Associate Manager - Growth Marketing

Razorpay

5 - 10 years

7 - 12 Lacs

bengaluru

Posted:22 hours ago| Platform:

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Skills Required

cro payroll interpersonal skills finance automation tools manager technology product design data analytics team building marketing automation

Work Mode

Work from Office

Job Type

Full Time

Job Description

This position offers an exciting opportunity to drive growth and monetization strategies for Razorpay, leveraging data-driven insights, marketing automation tools, and collaborative approaches to marketing.

Roles and Responsibilities:

Growth Campaigns: Lead the development, execution, and optimization of growth campaigns to drive user engagement, and retention.
Monetization Strategy: Develop and implement strategies to effectively monetize Razorpays products and services, maximizing revenue through pricing experiments and partnership programs.
Conversion Rate Optimization (CRO): Utilize data-driven insights to continuously optimize the conversion funnel, implementing A/B tests and refining user flows to improve conversion rates.
Product-Led Growth: Collaborate with product teams to identify opportunities for product-led growth, ensuring seamless integration of marketing efforts with product development.
Performance Analysis: Establish KPIs, track performance metrics, and analyze campaign results to assess effectiveness and provide actionable recommendations for optimization.
Cross-Functional Collaboration: Work closely with product, design, engineering, and sales teams to align growth initiatives with overall business objectives.

Mandatory qualifications:

Data-Driven Approach: Proficiency in data analytics tools and experience leveraging data to drive marketing decisions.
Growth Marketing Expertise: Track record of developing and executing successful growth marketing strategies.
Cross Functional Alignment: Ability to collaborate effectively with product teams to drive product-led growth initiatives.
Collaborative Mindset: Excellent interpersonal skills with a collaborative and cross-functional approach to work.
Strategic Thinking: Strong strategic thinking and problem-solving abilities.
Marketing and Automation Tools: Understanding of marketing automation tools and martech landscape, with experience in their implementation and utilization.
5+ years of experience in growth marketing or related roles, preferably in the technology or fintech industry.

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