Associate Manager - Growth Marketing

Responsibilities

• Identify and diagnose funnel drop-offs across acquisition, activation and retention to find high-impact growth opportunities.
• Plan and run experiments (A/B tests, pilots) to validate hypotheses and scale successful initiatives.
• Own and track core growth metrics such as activation rate, conversion %, retention, repeat usage and churn.
• Analyse data deeply using cohorts, segmentation and user behaviour insights to drive actionable recommendations.
• Work on designing targeted user journeys based on cohorts, segments and behavioural triggers.
• Drive user communication across email, push, WhatsApp and RCS to improve activation, retention and re-engagement.
• Optimise onboarding flows, product journeys, in-app nudges and landing pages to reduce friction and improve conversions.
• Collaborate cross-functionally with Product, Marketing, Engineering and Operations to execute growth initiatives end-to-end.
• Support performance marketing with funnel insights, creative recommendations and landing page optimisation to improve ROI.
• Present experiment results, insights and growth plans to stakeholders and leadership with clarity and data-backed reasoning.

Requirements

• 2 to 4 years in growth, marketing or product in a fast-paced startup / consumer app.
• Strong analytical ability with comfort in metrics, dashboards and funnel breakdowns.
• Experience with user communications (emails, push, WhatsApp, SMS) and lifecycle flows is preferred.
• Solid understanding of experimentation frameworks and growth loops.
• Ability to work cross-functionally and influence without authority.
• Excellent communication, problem-solving and execution capability.
• Understanding of user behaviour, segmentation and retention drivers.
• Accustomed to dealing with ambiguity in a fast-paced environment.
• Proven ability to collaborate successfully across cross functions.