Associate Manager - Growth Marketing

About ZET:

At ZET, we believe that passion fuels those who shape the world. Our team is on a mission to make a real impact by driving financial inclusion and accessibility across Bharat. With over 500 million online users in underserved regions, we are building an ecosystem that connects consumers to trusted financial solutions that were once out of reach. Empowered by technology and trust, we are making financial services more affordable and within reach for the next billion Indians.

Through our ZET platform (B2C), we focus on empowering individuals, especially those new to credit (NTC) or with low credit scores, to build and improve their CIBIL scores. One of our key offerings is the Magnet FD Credit Card, co-branded with SBM. The Magnet card plays a pivotal role in helping users from Tier 2, 3, and 4 cities boost their credit scores. By providing insights & solutions into their creditworthiness, consumers are empowered to make informed financial decisions, unlocking opportunities for loans, mortgages and greater financial stability.

On our ZET Partner (B2B) platform, we connect communities in Tier 3 and 4 cities to a wide network of financial brands and credit products. By leveraging a trusted network of agents, we bridge the gap between consumers and top banks, making financial services more accessible and tailored to the specific needs of these underserved markets.

Raising $13M in our series A funding in March 2022, we are proud to be backed by General Catalyst, Nexus, Sequoia Surge, Waterbridge and other leading Angel Investors. Starting with only two in 2019, we are now a workforce of high spirited people diligently striving to enable fintech for Bharat.

Problems we are solving

• Lack of Awareness: Many consumers, especially those in Tier 3/4 cities, are unaware of how to improve their CIBIL score and the credit solutions available for the same.
• Reaching Bharat: Consumers in Tier 3 & 4 cities often struggle to access essential financial services and opportunities due to limited reach and availability from financial institutions and banks.
• Trust: The trust deficit in rural areas hinders the adoption of modern fintech solutions, creating barriers to financial inclusion.

The rise of ZET

• April 2019, Founded by Manish Shara & Yash Desai
• August, 2020, Raised Seed Funding led by

  Waterbridge Ventures

• July 2021, Raised $5 M led by

  Sequoia’s Surge, Nexus Venture Partners

  & renowned Angel investors.
• March 2022, Raised $13M in Series A round led by

  General Catalyst

  & renowned Angel investors.

Angel Investors who trust our mission

• Kunal Shah - Co Founder, CRED
• Kalyan Krishnamurthy- CEO Flipkart
• Harshil Mathur - Co Founder, Razorpay
• Vidit Aatrey - Founder & CEO, Meesho
• Sujeet Kumar - Co Founder, Udaan
• Lalit Keshre - CEO, GROWW
• Gaurav Munjal - Co-founder & CEO, Unacademy
• Aakrit Vaish - Co-founder & CEO, Haptik
• Jitendra Gupta - Founder, Jupiter
• Amrish Rau - CEO PineLabs
• Gokul Rajaram - Product & Business, Doordash

Why ZET

• High-end Technology
• Make in India
• Accelerated Growth
• Build for next Billion users
• Fast pace & Innovation
• Opportunity to Thrive

Role Summary

We are looking for a growth hacker who can identify high-impact opportunities across the funnel, run experiments, drive user communications, optimize channels, and scale initiatives that improve acquisition, activation and retention. You will collaborate closely with product, marketing, analytics, design, leadership and operations teams to drive measurable growth.

Responsibilities

• Identify and diagnose funnel drop-offs across acquisition, activation and retention to find high-impact growth opportunities.
• Plan and run experiments (A/B tests, pilots) to validate hypotheses and scale successful initiatives.
• Own and track core growth metrics such as activation rate, conversion %, retention, repeat usage and churn.
• Analyse data deeply using cohorts, segmentation and user behaviour insights to drive actionable recommendations.
• Work on designing targeted user journeys based on cohorts, segments and behavioural triggers.
• Drive user communication across email, push, WhatsApp and RCS to improve activation, retention and re-engagement.
• Optimise onboarding flows, product journeys, in-app nudges and landing pages to reduce friction and improve conversions.
• Collaborate cross-functionally with Product, Marketing, Engineering and Operations to execute growth initiatives end-to-end.
• Support performance marketing with funnel insights, creative recommendations and landing page optimisation to improve ROI.
• Present experiment results, insights and growth plans to stakeholders and leadership with clarity and data-backed reasoning.

Requirements

• 2 to 4 years in growth, marketing or product in a fast-paced startup / consumer app.
• Strong analytical ability with comfort in metrics, dashboards and funnel breakdowns.
• Experience with user communications (emails, push, WhatsApp, SMS) and lifecycle flows is preferred.
• Solid understanding of experimentation frameworks and growth loops.
• Ability to work cross-functionally and influence without authority.
• Excellent communication, problem-solving and execution capability.
• Understanding of user behaviour, segmentation and retention drivers.
• Accustomed to dealing with ambiguity in a fast-paced environment.
• Proven ability to collaborate successfully across cross functions