Head - Digital Marketing

Are you a strategic thinker with deep experience in scaling B2B SaaS brands?

About AmpleLogic!!

We're a trusted provider of GAMP solutions, specializing in empowering the life sciences industry through our advanced Application Platform as a Service (aPaaS) platform. Since 2010, AmpleLogic has been dedicated to developing industry-standard solutions that are effective, efficient, and competitive. With over 12 products deployed, including eQMS, LMS, DMS, and more, we have served 100+ life science companies worldwide. Our flagship product, eQMS, reflects our commitment to quality, compliance, and innovation.

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Role:

Location:

Years of experience:

Responsibilities will include:

·      Build Plan and implement overall Digital Marketing Strategy, Design & execute campaigns on Google Ads and track appropriate success metrics, goals, and budgets.

·      Should have exposure working for international Market, especially western Market for lead generation.

·      Led marketing efforts designed to increase awareness and generate lead through a variety of digital channels.

·      Analyzing metrics and communicating results including traffic and conversion statistics, lead generation, and pipeline impact.

·      Evaluate, prioritize, and lead each campaign and tactical opportunity based on expected demand generation performance.

·      Create and execute end-to-end SEO, social media, and paid marketing campaigns to position Imagination as a leader in space.

·      Responsible for driving high-quality user acquisition (predominantly Google SEM, Metasearch partners, Ad Networks, Affiliates & Facebook).

·      Strategize, implement, and launch new creative inbound lead generation funnels. • Plan and execute demand generation tactics and activities.

·      Be a team player to craft marketing content and execute dedicated marketing campaigns. Analyze and report marketing KPIs to track impact, optimize and improve the overall brand positioning.

·      Perform ongoing technical SEO audits, On page SEO, and backlink strategies to our website and blog pages.

·      Manage social media calendar and oversee social media efforts by planning, developing, and publishing strategic content across multiple platforms (LinkedIn, Twitter, Instagram, Facebook, YouTube etc.

·      Conduct ongoing keyword research including discovery and expansion of keyword opportunities and optimize website content to improve search engine rankings.

·      Develop and implement digital marketing campaigns across multiple platforms, including social media, email marketing, and paid advertising.

·      Perform competitive analysis and distinguish gaps in our content and identify areas in our website design which need improvement.

·      Preparing monthly reports and making recommendations for ongoing improvements with the rest of the team.

Interested and eligible candidates please share your resumes or any referrals to