Head - Digital Marketing

Application Now:

https://gladowl.zohorecruit.in/jobs/Careers/65676000003285003/Head---Digital-Marketing?source=CareerSite

About Us:

GladOwl A Digital Leader - Best Digital Marketing Agency in Pune, brings forth a host of services like digital marketing, lead generation, web development, content development, and visual design.

As the Digital Media Head, you will be responsible for overseeing all aspects of digital marketing strategies and execution for our clients. You will lead a team of digital marketing professionals, develop and implement innovative digital media campaigns, and ensure that our clients' brands achieve maximum visibility and engagement across all digital platforms. Your role will involve strategic planning, team leadership, and staying ahead of industry trends to drive growth and success for our agency and its clients.

Key Responsibilities:

Strategy & Planning:

• Design and implement digital marketing strategies aligned with client goals.
• Identify target audiences and select optimal digital channels.
• Oversee content planning across social media, SEO/SEM, email, and PPC.

Campaign Execution:

• Lead timely and budget-compliant campaign rollouts.
• Monitor performance metrics and optimize accordingly.
• Collaborate with creative teams to develop impactful content.

Team Leadership:

• Mentor and manage the digital marketing team.
• Define KPIs, review performance, and identify training needs.

Client Engagement:

• Serve as the main contact for key clients.
• Present strategies, reports, and insights regularly.
• Identify upsell/cross-sell opportunities.

Innovation & Trends:

• Stay current with digital trends and tools.
• Test and implement innovative strategies and platforms.

Budget Management:

• Plan and manage marketing budgets.
• Track spend, ROI, and adjust strategies for efficiency.

Qualification:

• Master’s degree in Marketing, Digital Media, or related field.
• Certifications (e.g., Google Analytics, Meta Blueprint) preferred.
• 10+ years in Digital Marketing, including 5+ years in leadership role.
• Proven success in driving digital growth and engagement.