Growth Marketing Manager

Company Overview

Sesa Care Pvt. Ltd. is a leading Indian manufacturer and exporter of Ayurvedic hair and wellness products. We combine the science of Ayurveda with modern, best-in-class practices to create authentic, effective, and affordable products. With a strong D2C presence, we are scaling aggressively and are looking for talent that can help us build a best-in-class consumer experience across our website and retention platforms. 

Position Overview

CRM & Website Manager

creative knack

Key Responsibilities

CRM & Retention Marketing

• Own customer segmentation, lifecycle journey design, and campaign execution across WhatsApp, email, and SMS. 
• Drive repeat purchase, subscription models, loyalty, and referral programs. 
• Analyze customer behavior, cohorts, and churn patterns to build effective retention strategies. 
• Work on KwikEngage (checkout and CRM partner) and other CRM tools to drive seamless checkout and personalized experiences. 

• Create and automate customer engagement flows

  such as order confirmations, cart reminders, product queries, and post-purchase follow-ups. 

• Collaborate with designers and contribute creatively

  to messaging, campaign copy, and content direction for retention marketing. 

Website & Shopify Management

• Manage and optimize Shopify store backend including theme, UX, plugins, and app ecosystem. 
• Monitor and enhance checkout flows, payment gateway integrations, and order reconciliation. 
• Coordinate with developers to ensure site speed, funnel optimization, and bug resolution. 
• Implement new Shopify apps and automation tools to enhance customer experience. 

Analytics & Insights

• Build and track dashboards using GA4, Shopify Analytics, Power BI, and retention tools. 
• Track and improve KPIs: Conversion Rate, LTV, CAC, AOV, RTO, Churn. 
• Conduct A/B testing for creatives, landing pages, messaging, and retention campaigns. 
• Use data-driven insights to continuously improve retention, customer engagement, and website performance. 

Cross-Functional Collaboration

• Partner with Performance Marketing, Tech, Supply Chain, and Customer Support teams to ensure aligned execution. 
• Ensure smooth order fulfillment, reduced RTOs, and improved NPS. 
• Drive alignment with external tech/CRM partners and internal stakeholders. 

Qualifications & Experience

• 3–5 years of experience in CRM + Website/D2C management. 
• Proven expertise with Shopify backend and apps. 
• Strong hands-on knowledge of GA4, Shopify Analytics, QuickEngage (or similar checkout partners), and CRM tools. 
• Deep understanding of customer segmentation, lifecycle marketing, and retention strategies. 
• Exposure to payment gateways, checkout flows, and website troubleshooting. 
• Excellent analytical, problem-solving, and project management skills. 

• Experience building and managing automation flows

  for various customer touchpoints and lifecycle stages. 

• Creative sensibility

  to write or guide compelling campaign copy and work collaboratively with designers. 

Desirable Attributes

• Experience in personal care, wellness, or Ayurveda/FMCG brands. 
• Familiarity with tools like Klaviyo, MoEngage, WebEngage. 
• Strong ability to interpret customer data and translate it into actionable insights. 
• Entrepreneurial mindset, ability to work independently, and manage multiple projects