Growth Marketing Manager

About HitFame: HitFame is India's leading AI-powered platform connecting entertainment professionals with real work opportunities. Whether you're an aspiring actor, singer, model, influencer, or content creator, HitFame is the gateway to gigs, premium exposure, collaborations, brand deals, and talent bookings. As we enter a new growth phase, we are looking for a strategic and hands-on Growth Marketing Manager to drive scale across users, revenues, and platform impact. Role Overview: The Growth Marketing Manager will lead the charge in driving user acquisition, revenue growth, and digital scalability . This is a cross-functional role blending performance marketing, growth hacking, funnel optimization, monetization strategy, and strategic partnerships to fuel the expansion of the HitFame ecosystem. Key Responsibilities: 📲 User Acquisition & App Downloads Plan, execute, and optimize performance marketing campaigns (Meta, Google, UAC, influencer ads) focused on boosting app downloads Run cost-efficient acquisition strategies targeting aspiring artists, creators, and entertainment professionals Launch referral programs, virality campaigns, and creator-led initiatives to increase daily active users 💸 Revenue & Premium Package Sales Own revenue KPIs from selling HitFame's Premium and Lead Packages Design conversion funnels to drive upgrades and improve CAC-to-LTV ratio Run targeted email, WhatsApp, and retargeting campaigns to convert free users into paying customers 🎯 Lead Conversion & Artist Bookings Collaborate with sales and artist management teams to close high-value artist bookings and premium leads Build conversion flows for artist and celebrity booking inquiries through performance funnels Optimize lead quality, velocity, and sales handoff efficiency 📢 Digital Events, Campaigns & Workshops Conceptualize and execute online events, workshops, live sessions , and masterclasses to drive engagement and monetization Use events as a growth lever to increase downloads, promote premium features, and generate leads Partner with top creators and coaches to host valuable learning sessions on the platform 📈 Growth Analytics & Optimization Monitor key metrics including CAC, CPM, ROI, churn rate, MRR, and funnel performance A/B test creatives, messaging, landing pages, and offers for maximum performance Use data insights to constantly refine strategy and unlock new growth opportunities 🤝 Collaborations & Strategic Partnerships Identify and drive collaborations with influencers, colleges, training institutes, content creators, and media partners Work with brand partners, agencies, and industry stakeholders to cross-promote features or campaigns Key Skills & Qualifications: 3–6 years of experience in digital marketing, growth marketing, or performance marketing roles Proven success in driving app installs, conversions, and subscription-based revenue Hands-on experience with Meta Ads, Google Ads, ASO, SEO, WhatsApp campaigns, and CRM tools Strong understanding of entertainment, creator economy, or media-tech ecosystem preferred Ability to work across teams (sales, tech, design, talent) and lead projects independently Data-driven thinker with analytical tools experience (Google Analytics, Firebase, Mixpanel, etc.) What You’ll Get: Opportunity to lead growth at a fast-scaling entertainment-tech startup Work directly with the Founder and Leadership team Performance-based incentives + potential for ESOPs High-growth career path and exposure to India's digital entertainment landscape Location: New Delhi Show more Show less