Experience
: 3.00 + years
Salary
: Confidential (based on experience)
Shift
: (GMT+05:30) Asia/Kolkata (IST)
Opportunity Type
: Remote
Placement Type
: Full time Permanent Position
(*Note: This is a requirement for Uplers)What do you need for this opportunity?Must have skills required:LinkedIn Ads, Talent marketing, Employer Branding, recruitment marketing, Performance Marketing, Audience TargetingUplers is Looking for:
Growth Marketer – Performance & Talent Marketing
- Experience: 3 - 6 Years Exp.
- Salary: Competitive
- Preferred Notice Period: Within 30 Days
- Shift: 10:00AM to 7:00PM IST
- Opportunity Type: Remote
- Placement Type: Permanent
Must have skills required:
- LinkedIn Ads
- Talent Marketing
- Employer Branding
- Recruitment Marketing Campaigns
- Performance Marketing
- Audience Targeting
- Google Analytics
Uplers is Looking for:
Growth Marketer – Performance & Talent Marketing who is passionate about their work, eager to learn and grow, and who is committed to delivering exceptional results. If you are a team player, with a positive attitude and a desire to make a difference, then we want to hear from you.
Role Overview Description
About Uplers
Uplers is a leading hiring platform helping product-based companies build top-performing remote teams from India. With a network of 2.2M+ professionals across tech and digital roles, we bridge global demand with India’s finest talent. We’re now looking for a Growth Marketer who can drive candidate acquisition and engagement through strategic performance marketing campaigns — particularly on LinkedIn Ads, Meta, Google, and other digital channels. This is not a traditional marketing role — it’s about scaling talent pipelines, building awareness and positioning Uplers as the go-to platform for top professionals.
Role Overview
As a Growth Marketer at Uplers, you’ll own end-to-end strategy and execution for talent marketing campaigns. Your goal: attract, engage and convert quality candidates across different skill categories — from software engineers to marketers and build strong candidate pool. You’ll leverage performance channels (LinkedIn Ads, Google, Meta), audience segmentation and creative storytelling to build high-quality candidate funnels that drive sign-ups, applications and engagement.
Key Responsibilities
- Plan, execute, and optimize LinkedIn Ads and other performance campaigns aimed at attracting skilled talent to the Uplers platform.
- Develop and manage multi-channel growth campaigns (LinkedIn, Meta, Google, YouTube, Email) for candidate acquisition and nurturing.
- Collaborate with internal teams (Talent Experience, Brand, Product Marketing) to align campaign messaging with hiring goals and candidate personas.
- Use data-driven experimentation to improve key funnel metrics — CTR, CPC, CVR, CPL, and CAC.
- Create and test ad creatives, copy, and landing pages tailored to different talent segments (e.g., developers, designers, marketers).
- Monitor and report on campaign analytics, identifying optimization opportunities and insights.
- Manage marketing automation and retargeting flows to re-engage drop-offs or passive candidates.
- Partner with the Recruitment and Broadcast teams to align campaigns with active hiring needs.
- Work with the design team to create engaging ad creatives, videos, and social content optimized for LinkedIn.
- Stay updated on emerging platforms, algorithms, and performance marketing trends relevant to talent acquisition.
- Travelling required: Candidate must be open to travel to our offices Pan India on an ad-hoc basis as and when needed.
Required Skills & Experience
- 3–6 years of experience in Performance or Growth Marketing (experience in Talent Marketing or Employer Branding is a strong plus).
- Hands-on experience with LinkedIn Ads Manager and Google Ads.
- Strong understanding of audience segmentation, targeting, and remarketing strategies.
- Excellent grasp of funnel metrics (CTR, CVR, CPA, ROI) and data-driven decision-making.
- Knowledge of marketing automation platforms (HubSpot, Zapier, WebEngage, etc.).
- Ability to create, test and iterate on ad creatives and messaging.
- Basic familiarity with content strategy and landing page optimization (Unbounce, Webflow, etc.).
- Strong analytical skills and proficiency with Google Analytics, Looker Studio, or Excel dashboards.
- Creative mindset with a bias for experimentation and growth.
- Excellent communication skills and stakeholder management.
Preferred Qualifications
- Prior experience in Talent Marketing or Employer Branding campaigns.
- Experience running campaigns targeting tech professionals (developers, designers, etc.).
- Familiarity with AI-driven marketing tools and campaign automation.
- Exposure to paid social funnels for lead nurturing and conversion.
- Understanding of candidate behavior analytics and engagement tracking.
What You’ll Achieve:
- Design and scale multi-channel campaigns driving a consistent flow of qualified candidate sign-ups.
- Reduce cost per qualified lead (CPL) and improve conversion rates across campaigns.
- Establish Uplers’ brand presence as a top employer and hiring platform among tech professionals.
- Build a growth loop combining paid performance, organic reach, and automation.
- Introduce data-backed insights for audience strategy and creative optimization.
Why Join Uplers
- Work at the intersection of marketing and talent acquisition, helping thousands of professionals find global opportunities.
- Leverage a 2.2M+ talent network and rich campaign data to drive measurable impact.
- Be part of a forward-thinking team using AI and automation in recruitment and marketing.
- A fully remote-first, performance-driven culture that values creativity and innovation.
- Opportunity to grow into a Talent Growth Lead / Marketing Manager role.
How to apply for this opportunity:
Easy 3-Step Process:
- Click On Apply! And Register or log in on our portal.
- Upload updated Resume & Complete the Screening Form.
- Increase your chances to get shortlisted & meet the client for the Interview!
About Uplers:
Uplers is the #1 hiring platform for SaaS companies, designed to help you hire top product talent quickly and efficiently. Our end-to-end AI-powered platform combines artificial intelligence with human expertise to connect you with the best talent from India. Experience a simpler, faster, and more reliable hiring process with Uplers today.
How to apply for this opportunity?
- Step 1: Click On Apply! And Register or Login on our portal.
- Step 2: Complete the Screening Form & Upload updated Resume
- Step 3: Increase your chances to get shortlisted & meet the client for the Interview!
About Uplers:
Our goal is to make hiring reliable, simple, and fast. Our role will be to help all our talents find and apply for relevant contractual onsite opportunities and progress in their career. We will support any grievances or challenges you may face during the engagement.(Note: There are many more opportunities apart from this on the portal. Depending on the assessments you clear, you can apply for them as well).So, if you are ready for a new challenge, a great work environment, and an opportunity to take your career to the next level, don't hesitate to apply today. We are waiting for you!
