Growth Marketer

About Fuelled

win

in life through fitness

We create high-protein, low-calorie supplements designed for real results. But Fuelled isn’t just

movement

Better Than Yesterday

We’re scaling fast and building a team of hungry, performance-driven people who want to grow

with us — not just work for us.

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About This Role

Growth Marketer

Someone who looks at dashboards like a trader watches charts — every click, conversion, and

ROAS tells a story.

ads, emails, website CRO, and retention

systems.

scale profitably

sustainable growth.

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Core Responsibilities

1. Website & Landing Page CRO

• Run A/B tests and optimize product pages and landing pages for higher conversion rates.

• Work closely with design and dev teams to improve user flow, speed, and UX.

• Set up and interpret heatmaps, scroll maps, and funnel analytics to find opportunities.

2. Meta Ads

• Plan, launch, and optimize paid campaigns on Meta.

• Analyze creative performance, audience data, and conversion metrics daily.

• Collaborate with the creative team to test new hooks, angles, and offers.

3. Email Marketing

• Build, segment, and optimize automated email flows (Welcome, Abandoned Cart, Retention, etc.).

• Drive strong open rates, CTRs, and repeat purchases through storytelling-driven copy and offers.

• Work closely with design to ensure brand consistency and high deliverability.

4. Google Ads

• Manage and scale high-intent search, shopping, and YouTube campaigns.

• Optimize keywords, bidding strategies, and ad copy for profitable growth.

• Track attribution and ensure alignment with Meta campaigns.

5. Customer Retention Optimization

• Track cohort data, repeat rate, LTV, and churn.

• Build and test retention plays — bundles, email flows, win-back offers, and loyalty incentives.

• Identify key customer segments and tailor messaging for each stage of their journey.

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Ideal Candidates

• 2–5 years of experience in D2C or performance marketing.

• Deep understanding of Meta, Google, and email marketing platforms.

• Strong grasp of numbers — CAC, ROAS, LTV, AOV, and retention metrics.

• Obsessed with optimization — you’re always testing, learning, and iterating.

• Solid understanding of e-commerce funnels and buyer psychology.

• Hands-on attitude — you’re not just planning; you’re in the weeds executing.

• Bonus: Experience with Shopify, Mailchimp, and landing page builders like Replo/Unbounce.

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Do Not Apply If

• You need someone to constantly tell you what to do.

• You get defensive when numbers go down instead of getting curious.

• You don’t enjoy working in fast-paced, high-accountability environments.

• You only want to “run ads” without understanding how the full funnel works.

• You’re not hungry to learn, grow, and

  become one of the best in the game.

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Why Join Fuelled?

• Be part of a

  fast-growing D2C brand

  redefining the Indian fitness industry.

• Directly shape how Fuelled grows, scales, and serves thousands of customers every month.

• Work closely with the founders and creative team — no corporate fluff, just pure execution.

• Be part of

  India’s biggest movement to help people win in life through fitness.

• Get access to world-class supplements, mentorship, and an environment that pushes you to perform.

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Compensation

Competitive salary + performance-based bonuses.

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This isn’t a “manage ads” job.

owning growth

the inside out.