Growth Marketer

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Job Summary

Growth Marketer

You'll be responsible defining ICPs, penetrating target markets, running multi-channel experiments, and converting traction into data-driven, ROI-focused business outcomes.

Key Responsibilities

1. Build & execute GTM strategies

   for our dual audiences: (a) pharma/CRO teams and (b) AI agent builders

2. Drive user acquisition

   through both organic and paid channels - community engagement, partnerships, content, ads

3. Run growth experiments

   rapidly, test channels, optimize funnels, double down on what works

4. Develop partnerships

   with industry ecosystems, affiliate networks, and distribution channels

5. Own growth metrics

   end-to-end: signups, activation, conversion, CAC/LTV, retention

6. Build community presence

   in relevant spaces (LinkedIn, Reddit, Discord, Twitter/X, industry specific forums, conferences)

7. Drive traction through developer communities:

   GitHub, Stack Overflow, AI/ML Discord servers, HuggingFace forums, etc.

8. Engage in AI agent communities:

   LangChain, AutoGPT, AI Twitter/X, indie maker groups (IndieHackers, ProductHunt, etc.)

9. Create demand generation campaigns

   tied to clear ROI targets.

Required Experience:

• 5-8 years in growth marketing

  for B2B SaaS / Software / AI products

• Proven track record

  launching and scaling self-serve/PLG platforms
• Experience with

  US market

  (software/pharma/healthcare/tech sectors preferred)

Essential Technical Skills

1) Product-Led Growth (PLG)

• Self-serve user acquisition and bottom-up adoption strategies
• Freemium/trial conversion optimization
• Building viral/referral loops

2) Multi-Channel Distribution

• Organic: SEO, content marketing, community engagement
• Paid: LinkedIn Ads, Google Ads, retargeting
• Partnerships: Affiliate programs, co-marketing

3) Analytics & Tools

• Google Analytics (GA4) or similar product analytics tools
• Marketing automation (HubSpot, Marketo, etc.)
• CRM systems (Salesforce, HubSpot)
• A/B testing and experimentation frameworks

4) Growth Experimentation

• Structured testing approach (hypothesis → test → learn → scale)
• Landing page and funnel optimization
• Rapid iteration mindset

5) Campaign Execution

• End-to-end campaign management
• Email marketing and nurture sequences
• Webinar/event marketing

Personal Traits:

• Aggressive, go-getter mindset

  that thrives on capturing market share

• High ownership

  - you build strategy AND execute hands-on

• Data-driven

  but creative experimenter
• Comfortable being

  front-facing

  (webinars, podcasts, events)

Nice to Have

• Healthcare/pharma/biotech marketing experience
• Developer tools or API platform experience
• Early-stage startup or founding team experience
• Existing network in pharma or AI/tech communities
• Understanding of clinical trials/clinical research or Agentic AI

If this role aligns with your experience and ambition, please apply directly via LinkedIn or send your resume at marketing@maxisclinical.com

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