Growth Manager

Job Description

This role is for one of the Weekday's clients Min Experience: 1 years Location: Bengaluru JobType. : full-time We are looking for a driven and result-oriented Growth Manager to lead end-to-end marketing efforts with a strong focus on offline marketing, brand building, and performance-driven growth . You will work closely with leadership to develop and execute marketing strategies that drive customer acquisition, enhance brand visibility, and support business growth. Requirements Key Responsibilities Team Leadership: Lead the marketing and content teams, aligning efforts across digital and offline channels to maximize ROI. Brand Strategy: Develop and execute brand positioning initiatives to improve brand recognition and consistency. Offline Campaigns: Plan and manage offline marketing efforts including trade shows, events, print, direct mail, and experiential activations. SEO Strategy: Build and execute an SEO roadmap through keyword and competitor research; collaborate with internal/external partners to implement. SEM & PPC Management: Oversee and optimize paid campaigns across platforms to drive scalable user acquisition. Product-Led Growth: Collaborate with product teams to develop features and flows that enable self-driven acquisition and retention. Growth Experiments: Explore and test new channels such as affiliate marketing, loyalty programs, strategic partnerships, etc. Conversion Optimization: Work with product/design to improve website/app conversion rates and user journeys. Retention & CRM: Build and manage CRM strategies, marketing automation, and ad-hoc engagement campaigns to improve customer LTV. Customer Communication: Create effective communication strategies to ensure smooth customer interactions and satisfaction. Target & Performance Management: Align the team on growth targets; track KPIs and continuously push for goal achievement. Reporting & Insights: Collect customer feedback and marketing analytics to present actionable insights to stakeholders. What Makes You a Great Fit Experience: 2+ years in marketing, with a strong focus on offline marketing, branding, and campaign execution. Industry Background: Prior experience in interior design, construction, or furniture sectors is a strong advantage. Communication: Excellent verbal and written skills to communicate with internal teams and customers effectively. Startup Readiness: Thrive in an unstructured, fast-paced startup environment; willing to work 50-60 hours a week, 6 days a week. Hands-On Attitude: Willing to roll up your sleeves and get work done—this is not a passive strategy-only role. Growth Mindset: You're curious, love experimenting, and constantly strive to improve processes, channels, and outcomes. Execution-Driven: Strong bias for action and the ability to independently solve ambiguous challenges. Preferred Skills Social Media Marketing PPC / Paid Media Campaigns Funnel Optimization CRM & Retention Marketing Offline Marketing & Brand Building Performance Marketing