Job
Description
About PaySprint PaySprint is a NexGen B2B FinTech Company, solidifying an API infrastructure in the Banking, Financial & Verification ecosystems. We are building one of the world's largest Financial & Verification API stacks, making us a One-Stop-Solution for your API needs. Our Unified Open API Platform seamlessly bring all API solutions together on a single, comprehensive dashboard. Our newest launch is SprintVerify, a No-Code SaaS Verification Platform, designed to greatly ease the otherwise tedious process of verifying documents & onboarding partners, customers, or users. We boast a product list of over 80 APIs across a multitude of segments such as Banking, Verification, Insurance, Lending, Investment & Travel. With over 800 partners onboard, we have solidified our place in the market and are poised to continue growing. With this, we improve the scalability of our partners and their customers. We are seeking for a dynamic and results-driven Performance Marketer with expertise in Google Ads and Meta Ads to join our team at PaySprint Private Limited. The ideal candidate will have a proven track record in creating, optimizing, and scaling paid campaigns, with a focus on driving growth in the B2B sector. Roles and Responsibility • Planning, creating, and managing performance marketing campaigns on Google Ads and Meta Ads to achieve high ROI. • Develop strategies tailored to the B2B industry, targeting decision-makers and generating quality leads. • Conduct keyword research, audience segmentation, and A/B testing to optimize campaigns. • Monitor and analyse campaign performance, providing actionable insights to improve results. • Collaborate with the design and content teams to create compelling ad creatives and copy. • Manage budgets effectively, ensuring efficient allocation of resources for maximum impact. • Stay updated with the latest trends and changes in digital advertising and apply them to campaigns. Qualification and Experience • Bachelor's or Master's degree program in Business Administration, Marketing, or a related field. • Proven experience in Google Ads and Meta Ads, with a focus on B2B campaigns. • Strong analytical skills with the ability to interpret data and improve campaign performance. • Experience with audience targeting, retargeting, and account-based marketing (ABM). • Proficiency in using tools like Google Analytics, Meta Ads Manager, and other ad performance trackers. • A data-driven mindset with a passion for achieving measurable results. Location – Kirti Nagar, New Delhi
