Posted:1 day ago|
Platform:
On-site
Full Time
Key Responsibilities
? Build and oversee influencer marketing strategies to complement brand campaigns
? Identify, onboard, and manage influencers and brand ambassadors who align with our values and audience
? Monitor and analyze brand campaign performance across channels digital, social, influencer, and PR.
? Optimize content, channels, and strategies based on performance insights and audience behavior
? Own key KPIs such as brand awareness, engagement, share of voice, and customer acquisition metrics
? Lead development of brand campaigns, storytelling frameworks, and messaging for digital platforms, partnerships, and offline activations
? Build and optimize the entire student acquisition funnel: awareness ? consideration ? enrollment ? advocacy
? Establish clear KPIs and OKRs; measure, analyze, and optimize campaigns for CAC, conversion rates, and unit economics
Mirai School of Technology
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