Job
Description
Role Overview: We’re seeking a Growth Manager to lead the customer acquisition, retention, and digital performance strategy for Metal Mandi . The ideal candidate will come from a B2C or marketplace background and have deep expertise in managing high-scale performance marketing campaigns, user funnels, and ROI-driven growth levers. Key Responsibilities: Performance Marketing: Plan, execute, and optimize paid user acquisition campaigns across Meta, Google UAC, programmatic, and other high-impact ad networks. Strategically allocate and manage multi-crore marketing budgets with a strict focus on ROAS and customer quality. Funnel & Metrics Ownership: Own and optimize the end-to-end growth funnel: acquisition → activation → retention → monetization. Track, analyze, and improve KPIs like CAC, LTV, ARPU, retention, and cohort performance. Build predictive models and dashboards to measure and forecast performance. Attribution & Analytics: Implement and maintain robust attribution frameworks using platforms like AppsFlyer or Adjust. Conduct cohort analyses and deep dives into user behavior to identify areas for growth and churn reduction. Creative & Experimentation: Lead creative testing cycles – video, static, and native – to identify winning assets and iterate fast. Partner with design teams to develop high-performing ad creatives based on user insights. Cross-functional Collaboration: Work closely with product and operations teams to align growth strategies with business priorities. Influence product roadmap through data-driven insights to improve retention and increase customer LTV. Reporting & Strategy: Deliver weekly performance reports highlighting key wins, gaps, and optimization opportunities. Constantly monitor competition and market trends to identify new acquisition channels and tactics. Required Qualifications: Experience: 4-7 years of experience in growth, digital marketing, or performance marketing within a B2C or marketplace environment . Experience in industrial, commodities, or fintech platforms is a plus. Technical Skills: Deep understanding of user acquisition funnels and metrics (CAC, ROAS, LTV, ARPU, Retention). Advanced knowledge of ad platforms: Meta Ads, Google UAC, YouTube, Programmatic (DV360, etc.). Proficiency in Excel, cohort analysis, attribution tools (AppsFlyer, Adjust), and data visualization platforms. Creative & Strategic Acumen: Strong sense of performance-driven creative strategies. Demonstrated ability to scale campaigns profitably with clear attribution. Experience in both Android & iOS ecosystems; familiarity with SKAN and IDFA limitations is a bonus. Preferred: Experience in a fast-scaling B2C startup, D2C brand, or digital-first platform . Prior exposure to managing multi-crore ad budgets and driving sustainable growth. Strong analytical mindset and problem-solving skills; ability to think like a performance marketer and a product growth manager. Show more Show less
