Growth Hacker

Job Title: Digital Marketer - Ad Strategy & PPC Lead (India) Location: Delhi Company: Kapitales Reports To: Head of Marketing

About Us:

Kapitales is an Australian based equities research team focusing on ASX listed securities and are interested in the wider Australian & US financial markets. Our primary aim is to provide general investment ideas to our clients to enable them to achieve success in an increasingly complex landscape. As we expand our global reach, we are looking for an experienced Digital Marketer to lead ad strategy and PPC campaigns for clients based in Australia, specifically in the field of stock market investment.

Job Overview:

We are looking for an experienced and motivated Digital Marketer to take charge of developing and executing PPC and digital ad strategies. The primary objective of this role is to generate high-quality leads for clients interested in investing in the Australian stock market while also building brand awareness. You will be responsible for creating, optimizing, and managing PPC campaigns to drive conversions and help position our clients as trusted players in the Australian investment market.

Key Responsibilities:

1. PPC Campaign Strategy & Execution:

• Lead the planning, execution, and optimization of PPC campaigns (Google Ads, Bing Ads, etc.) to drive traffic, leads, and conversions for clients looking to invest in the Australian stock market.
• Develop strategic PPC ad campaigns targeting specific keywords related to Australian stock market investments and financial services.
• Manage bidding strategies, ad copy, targeting, and budget allocations to maximize ROI.

2. Ad Strategy Development:

• Design and execute comprehensive ad strategies that combine PPC, display ads, social media ads, and retargeting to generate quality leads and raise brand visibility.
• Work closely with clients to understand their business goals, develop a strategy to reach their target audience, and continuously improve campaign performance.
• Develop effective landing pages and ad creatives aligned with the stock investment niche and Australian market trends.

3. Lead Generation:

• Focus on driving lead generation for clients interested in Australian stock market investments by creating and optimizing PPC campaigns that drive conversions.
• Build and maintain lead funnels, optimize customer acquisition processes, and track lead quality to improve the client’s ROI.

4. Branding & Awareness Campaigns:

• Develop and execute branding campaigns aimed at increasing brand awareness and establishing trust with potential investors in the Australian stock market.
• Create compelling ad creatives and messaging that resonate with the target audience, focusing on educating them about the benefits and opportunities of investing in the Australian stock market.

5. Campaign Management & Optimization:

• Continuously monitor and optimize PPC campaigns to ensure high performance, achieving key metrics such as CTR (Click-Through Rate), CPC (Cost-Per-Click), CPL (Cost-Per-Lead), and ROI.
• Perform A/B testing on ads, landing pages, and bidding strategies to identify and implement improvements.
• Leverage tools like Google Analytics, SEMRush, and others to track campaign performance and provide actionable insights.

6. Collaboration & Reporting:

• Work closely with content, design, and analytics teams to ensure the effective execution of ad strategies.
• Provide clients with regular performance reports, insights, and actionable recommendations to refine campaigns and improve results.
• Deliver clear and concise updates to clients on campaign progress, performance, and market trends.

7. Market Research & Innovation:

• Stay up to date with the latest trends and developments in the Australian stock market, digital advertising, and PPC strategies.
• Research competitors and industry trends to identify new opportunities and strategies for lead generation and branding.
• Experiment with new PPC strategies, platforms, and ad formats to ensure a competitive edge.

Qualifications:

• Experience: 1-3 years of experience in digital marketing, with a strong focus on PPC advertising (Google Ads, Bing Ads, Facebook Ads, etc.).
• Proven Track Record: Demonstrated experience in managing and optimizing PPC campaigns with a proven ability to drive high-quality leads and conversions.
• Industry Knowledge: Familiarity with financial services, investing, or stock market industry trends, especially in the Australian market.
• Technical Skills: Expertise in Google Ads, Bing Ads, Facebook Ads, LinkedIn Ads, and other digital advertising platforms. Proficiency with Google Analytics, SEMRush, and other analytics tools.
• Analytical Mindset: Strong data analysis skills with the ability to interpret performance metrics and make data-driven decisions for continuous improvement.
• Creative & Detail-Oriented: Ability to create compelling ad copy and design, with a keen eye for detail to ensure campaigns align with client goals.
• Communication Skills: Excellent communication skills for managing client relationships, presenting performance reports, and collaborating with team members.
• Education: A bachelor’s degree in marketing, Business, Finance, or a related field is preferred.

What We Offer:

• Competitive salary based on experience and performance.
• Opportunity to work with a dynamic, innovative global team
• Continuous learning and development opportunities.
• A collaborative and inclusive work culture.