Growth Hacker

Role Overview:

The Growth Hacker will be the driving force behind brand growth, market expansion, and revenue acceleration through a structured TOS (Top-of-Strategy) framework — focused on Branding, Marketing, Promotions, LTOs, Events, and Collaborations.

This role is designed for a high-impact operator who blends strategic vision, creative execution, and data intelligence to grow restaurant, QSR, microbrewery, and bar brands in a scalable and measurable way.

Key Responsibilities

1. Growth Strategy & Scaling

• Develop and execute location-wise and brand-wide growth strategies focused on customer acquisition, retention, and brand love.

• Build scalable playbooks for new outlet launches, market expansion, and footfall growth.

• Drive performance-based growth campaigns across multiple channels.

2. Branding & Positioning

• Strengthen and maintain a consistent brand voice across digital, offline, and experiential touchpoints.

• Lead campaigns that build emotional resonance and brand recall.

• Own visual identity, campaign storytelling, and positioning strategies for each brand.

3. Event Planning & Activation

• Conceptualize and execute weekly and monthly brand activations, themed nights, and signature events.

• Drive footfall and conversions through strategic pre-event marketing funnels, influencer campaigns, and CRM retargeting.

• Measure impact of each activation with footfall and revenue lift.

4. LTOs & Promotions

• Conceptualize Limited Time Offers, promotional menus, and seasonal experiences that drive urgency and sales.

• A/B test campaigns and optimize based on conversion, margin, and ROI.

• Integrate promotions with loyalty, referral, and upsell strategies.

5. Strategic Collaborations & Partnerships (TOS Pillar)

• Identify, negotiate, and execute high-ROI collaborations with:

• Beverage brands (alcohol/non-alcohol)

• Lifestyle brands

• Fashion, travel & entertainment partners

• Influencers, creators & communities

• Build cross-brand co-marketing campaigns to increase reach and footfall.

• Create exclusive experiences, pop-ups, and tasting sessions through collaborations.

6. Digital Marketing & Performance

• Drive performance marketing across Meta Ads Manager, Google Ads, influencer marketing, WhatsApp, and CRM platforms.

• Build and optimize acquisition and retention funnels.

• Track, analyze, and report key metrics for campaign performance and growth loops.

7. Community & Loyalty Growth

• Build engaged communities through loyalty programs, referral loops, and micro-influencer activations.

• Increase repeat visit frequency and spend through targeted retention strategies.

Skills & Experience Required

• 4–8 years of experience in F&B growth marketing, preferably with restaurant, bar, QSR, or microbrewery brands.

• Proven expertise in scaling footfall through promotions, collaborations, and events.

• Strong understanding of CRM, funnel optimization, referral programs, and retention loops.

• Hands-on with performance marketing platforms and brand storytelling.

• Existing network with beverage brands, lifestyle labels, and influencer communities.

• Data-driven mindset with strong creative instincts.

Preferred Attributes

• High-speed operator with strong execution capability.

• Strategic thinker with a founder mindset.

• Excellent relationship builder for collaborations and partnerships.

• Confident in negotiating, pitching, and closing brand deals.

• Comfortable with rapid experiments and growth loops.

Compensation & Perks

• Competitive salary + performance-based incentives

• Opportunity to scale multi-location brands

• Exposure to brand-building, franchise scaling, and experiential marketing

• Access to exclusive events, collaborations, and campaigns

Immediate Joiners are preferred

If anyone interested share the updated resume to my mail id hr@ironhill.in

Job Type: Full-time

Pay: ₹800,000.00 - ₹2,000,000.00 per year

Work Location: In person