Graphic Designer

Company Description

Flywheelr specializes in turning individuals (especially founders, CXOs, and senior-executives) as well as their teams into authentic thought-leaders who engage their target audiences and strengthen their B2B brand presence. Through a subscription-based service delivered via the Flywheelr App, companies access structured personal-branding support including positioning workshops, expert-written thought-leadership content, and curated outreach and network-building assistance.

BrandStori.ai-

Role Description

Graphic Designer

lives and breathes design

conceptualizing, writing, and designing

• Write sharp, persuasive

  marketing copy

• Translate ideas into

  visually compelling designs

• Use

  AI tools

  to brainstorm, generate, and refine assets
• Create

  motion graphics

  for social & digital
• Collaborate with marketing, growth, and product teams to bring campaigns to life

full-time, on-site role

Key Responsibilities:

Creative & Design

• Conceptualize and design

  digital marketing creatives

  : social media posts, ad banners, carousels, landing page assets, email graphics, website visuals, presentations, and more.
• Develop and maintain

  brand identity systems

  : brand kit, typography, color systems, icon sets, visual guidelines, and design libraries.
• Own end-to-end design process: from

  brief → concept → copy → design → final delivery

  .
• Create

  motion graphics

  : animated social posts, reels/TikTok style content, explainer animations, ad motion graphics, UI/UX motion mockups, etc.
• Design creatives optimized for

  performance marketing

  (CTR, conversions, engagement) with A/B variations.

AI-First Design & Automation

Experienced in using AI-based design and image tools (e.g., Midjourney, Adobe Firefly, Stable Diffusion, DALL·E, etc.) to:

• Generate concepts, visual directions, and moods
• Produce and iterate on visual elements and backgrounds
• Speed up experimentation and versioning

AI productivity tools

• Draft and refine marketing copy variants
• Brainstorm campaign ideas and headlines
• Assist with research and content structuring
• Explore and implement

  AI-assisted workflows

  in:
• Photoshop (e.g., generative fill, smart object workflows)
• Illustrator / vector tools
• Video & motion tools (e.g., AI masking, auto-captioning, AI-powered editing)
• Stay up-to-date with

  new AI features and tools

  , and actively bring recommendations for improving Flywheelr’s creative workflow.

Copywriting & Creative Strategy

clear, engaging, and conversion-focused copy

• Social media posts & ad creatives, static & motion graphics
• Landing page sections (hero messages, CTAs, feature highlights)
• Understand marketing goals & customer psychology and reflect that in

  both copy and visuals

  .
• Work with marketing/growth teams to translate

  campaign briefs into creative concepts

  and explain your creative rationale.

Must-Have Skills & Experience:

Core Design Skills

• Strong foundation in

  visual design principles

  : typography, layout, hierarchy, color theory, grid systems, composition, and negative space.
• Proven ability to design

  clean, modern, and on-brand

  creatives for digital platforms.
• Ability to take a concept from

  rough idea to polished final output

  with minimal supervision.
• Excellent

  attention to detail

  and obsession with quality.

Toolset & Software (You should be fluent, not just familiar):

• Adobe Creative Cloud

  , especially:

• Photoshop

  (advanced level – retouching, compositing, mockups, generative features, automation)

• Illustrator

  (vector graphics, logo work, icons, illustrations)

• After Effects / or equivalent

  for motion graphics (animations, transitions, kinetic typography, social media motions)

• Canva

  : Comfortable designing fast-turnaround creatives, able to manage brand kits and team assets

• Presentation & layout tools

  : Figma / Adobe XD / similar tools for web & UI layouts or design systems (good to have, but highly valued).
• Familiarity with

  video editing tools

  (good to have, has an added advantage): Adobe Premiere Pro / Final Cut Pro / CapCut / DaVinci Resolve or similar.

Copywriting & Marketing Understanding

• Strong command of

  written English

  – especially for short-form, impactful marketing copy.
• Ability to write:
• Headlines, taglines, hooks, and captions
• Clear CTAs and benefit-driven messaging
• Copy tailored to specific channels (Meta ads vs LinkedIn vs Instagram vs landing pages)
• Understanding of

  basic marketing & growth concepts

  :
• Funnels, audiences, positioning, value proposition, and brand tone of voice
• What makes a creative “scroll-stopping” and “click-worthy”

Nice-to-Have (But Big Plus)

• Experience in

  video editing

  : Cutting & stitching footage, adding overlays, transitions, simple animations. Editing short-form content (Reels/YouTube Shorts/TikTok)
• Experience designing for

  B2B or SaaS brands

  .
• Basic understanding of

  web & UI/UX design principles

  .

Application Requirements:

To apply, please include:

1. Your CV/Resume

2. Portfolio Link (Mandatory)

• Dribbble / Behance / personal website / Notion / Google Drive – any format is fine as long as it’s accessible.
• Your portfolio should clearly show:
• Marketing creatives (ads, social posts, landing page sections, etc.)
• Motion graphics work (GIFs, reels, animations, etc.)
• Any AI-generated or AI-assisted work (optional but a big plus)

without a portfolio link will not be considered.