Product Marketing Specialist

Role Overview

Product Marketing Manager

Key Responsibilities

• Develop and execute product marketing strategies that drive demand and adoption.
• Define and refine product positioning and messaging tailored to target audiences.
• Plan and manage social media campaigns, especially on LinkedIn, YouTube, and other social media platforms to grow brand awareness and engagement.
• Manage and optimize LinkedIn ad campaigns, audience targeting, and budgets.
• Conduct market research and competitive analysis to inform positioning and messaging.
• Collaborate with sales and leadership to ensure alignment of marketing and business goals.
• Develop marketing collateral (presentations, case studies, sales sheets, website content).
• Work with content creators and designers to deliver engaging, on-brand materials.
• Measure and report on campaign performance with actionable insights.

Desired Skills & Experience

• 3–6 years in Product Marketing, Growth Marketing, or similar roles (preferably in B2B SaaS or technology services).
• Strong understanding of positioning, messaging frameworks, and buyer personas.
• Proven experience managing LinkedIn campaigns and other social media initiatives.
• Familiarity with social media strategy and content planning.
• Excellent written and verbal communication skills.
• Ability to conduct competitive analysis and distill complex information into clear messaging.
• Comfortable collaborating across teams and managing multiple projects.
• Data-driven mindset with the ability to analyze campaign results and optimize accordingly.
• Self-starter who thrives in a fast-paced, dynamic environment.

Nice to Have

• Experience working in early-stage startups or fast-growing environments.
• Familiarity with marketing automation tools. 
• Background in SaaS, IT services, or technology products.
• Understanding of SEO and content marketing best practices.

What We Offer

• Opportunity to help shape marketing strategy and brand voice.
• Collaborative, flexible, and growth-oriented work environment.
• Learning and development opportunities.
• A chance to make a real impact on company growth and positioning.

How to Apply

Please share your updated resume and a short cover letter describing why you’re a great fit for this role. Feel free to include examples of successful campaigns or projects you’ve worked on.