Go-To-Market (GTM) Specialist

Job Title:

About Company

 LanceQ is a global freelancing marketplace built for AI, software, and digital projects. We connect businesses with the top 2% of talent through pre-scoped packages, expert teams, and AI-driven matching. Our platform ensures seamless collaboration, transparent payments, and high-quality delivery. At LanceQ, professionals can grow by joining teams, building their own, or scaling their expertise. 

Role Description

Go-To-Market (GTM) Specialist

You’ll work closely with leadership to refine value propositions, test acquisition channels, and align our offering with the evolving needs of businesses seeking freelance, contract, and fractional tech talent. This role is ideal for a strategic marketer with a deep understanding of how to bring innovative technology products to market and generate measurable traction. 

Key Responsibilities

• Develop and execute

  go-to-market plans

  for LanceQ’s product and service offerings across the US market. 
• Identify and prioritize high-potential customer segments and industries within the

  AI and software services

  space. 
• Collaborate with marketing, sales, and product teams to refine messaging, positioning, and competitive differentiation. 
• Design and test scalable growth experiments across digital channels (LinkedIn, email, content, paid campaigns, partnerships, etc.). 
• Analyze campaign data, market trends, and user insights to recommend strategic adjustments that improve market resonance. 
• Support demand generation efforts by identifying effective outreach strategies and engagement touchpoints. 
• Establish and track key performance metrics related to awareness, engagement, and conversion. 
• Continuously monitor competitor landscape, market feedback, and customer behavior to guide GTM improvements. 

Qualifications

• 5–10 years of experience in

  Go-To-Market strategy, Product Marketing, or Growth roles

  within the

  software/IT industry (US markets)

  . 
• Proven experience driving early traction for new or scaling products. 
• Strong understanding of B2B marketing, SaaS dynamics, and talent marketplaces. 
• Excellent analytical skills and the ability to translate insights into actionable strategies. 
• Proficiency with marketing and analytics tools (HubSpot, Salesforce, Google Analytics, etc.). 
• Strong communication and storytelling skills to articulate value propositions effectively. 
• Self-starter with a strategic mindset, capable of working independently and cross-functionally. 

Compensation

• Competitive package based on experience. 
• Performance-based incentives and potential for long-term collaboration. 
• Opportunity to shape GTM strategy for a global tech talent platform. 

IMPORTANT:

APPLY ONLY IF YOU HAVE EXPERIENCE IN GTM STRATEGY FOR SOFTWARE/IT PRODUCTS IN THE US MARKET.