Go-To-Market Engineer

Role Overview:

The Go-To-Market Engineer is a marketing technologist who bridges strategy, automation, and

analytics. This role will lead the setup, optimization, and integration of marketing tools, automate key

workflows, manage customer data pipelines, and enable real-time insights that drive performance

across campaigns and platforms.

Key Responsibilities:

1. Marketing Automation & Workflow Management

● Build and maintain marketing automation workflows for lead capture, scoring, nurturing,

and conversion.

● Design and implement triggered campaigns across multiple channels (email, CRM,

WhatsApp, ads, etc.).

● Ensure end-to-end campaign automation — from awareness to conversion — with minimal

manual intervention.

● Set up lead routing and lifecycle management systems aligned with the sales funnel.

2. System Integration & Data Architecture

● Integrate CRM, website, advertising platforms, analytics, and communication tools for

seamless data flow.

● Manage integrations between systems like HubSpot, Zoho, Salesforce, Google Ads, Meta,

and analytics dashboards.

● Maintain data hygiene, ensure consistent taxonomy, and prevent duplication or loss of leads.

● Collaborate with IT and digital teams to create a unified data environment for marketing and

sales.

3. Campaign Performance Tracking & Optimization

● Create and maintain dashboards that provide real-time visibility into campaign performance,

leads, and ROI.

● Implement A/B testing frameworks and data-driven recommendations to improve campaign

effectiveness.

● Track key marketing KPIs (MQLs, CPL, CTR, CAC, ROI) and share actionable insights with

leadership.

● Partner with marketing and content teams to optimize targeting, segmentation, and

messaging using data.

4. Go-To-Market Enablement

● Develop scalable frameworks for launching new programs, products, and partnerships.

● Support demand generation through digital automation across different verticals (training,

academies, partnerships).

● Collaborate with the sales team to align lead handoff, CRM updates, and follow-up

automation.

● Standardize GTM playbooks for repeatable, data-backed execution of campaigns.

5. Innovation & Continuous Improvement

● Research and recommend emerging Martech tools that can improve speed, personalization,

and efficiency.

● Identify bottlenecks in the marketing funnel and implement technology-based solutions.

● Document all workflows, integrations, and automations for scalability and training purposes.

Required Skills & Qualifications:

● Bachelor’s or Master’s degree in Marketing, Computer Science, Business Analytics, or related

field.

● 3+ years of experience in marketing operations, digital automation, or GTM enablement.

● Hands-on experience with marketing automation tools (HubSpot, Marketo, Active

Campaign, Salesforce Marketing Cloud, Zoho, etc.).

● Proficiency with workflow automation platforms and CRM data management.

● Solid understanding of digital marketing channels (paid, organic, email, social, and web).

● Strong analytical and problem-solving skills — ability to turn data into actionable insights.

● Technical comfort with APIs, data connectors, and marketing analytics tools (GA4, Looker

Studio, Power BI).

Preferred Skills:

● Experience with CRM-to-ad platform integrations (Meta, Google Ads, LinkedIn).

● Knowledge of SQL or basic scripting for automation logic (Python/JavaScript optional).

● Familiarity with lead scoring models and attribution frameworks.

● Prior experience in a sports, education, or tech-driven marketing environment.

● Strong cross-functional collaboration and communication.

● Detail-oriented with a process-driven mindset.

Why Join Us?

Be part of a mission to transform India’s sporting landscape. At India On Track, you will work with

a passionate team, make a real impact on the ground, and grow with one of the most ambitious

sports development organizations in the country.