1287 General Trade Jobs - Page 26

Require Area Sales Manager - General Trade - Asansol - FMCG. Max age 38 Years. M.B.A preferred.

Role & responsibilities Grow sales in existing markets * Open new markets * Target setting for the sales team and drive for achievement * Develop and manage efficient distribution networks for sales ( Sales Productivity, Outlet Coverage, Shelf Visibilility, Width & depth of penetration) * Manage, coach and develop team to drive revenue growth * Periodical reports on teams performance, sales analysis and forecasting * Collect market feedback, competitor data and report the same to the organization * Develop new business opportunities for the area * Managing existing distributors; sourcing, appointing new distributors as per need * Activate, develop and grow the wholesale channel * Put strong review mechanism in place and keep team informed of the progress against target continually * Timely reporting to the VP-Sales * Market Trend Analysis, Forecasting, Market Intelligence ( Anticipating competitors action/ reaction) * Identify Growth Drivers ( Competitors Strengths & Weaknesses analysis ) * Sales Operational Efficiency ( Cost Optimisation, Distributors ROI etc) * Create a culture of speedy reaction to any market exigencies impacting sales * Enunciate & communicate company policy to trade partners Required Candidate profile Required Candidate profile a)Minimum 8-10 years of FMCG Experience Required preferably food division b) Sound Market & Area Knowledge Perks and Benefits Perks and Benefits attractive Salary & Incentives

Responsible for customer Handling, Implement sales strategies, Market expansion, Revenue Growth, Team handling, Distributor handling, Travel PAN India for meetings, Monitoring market trends, Sales Target, Issues Resolving, Making sales report. Provident fund Annual bonus Health insurance

Role & responsibilities Is responsible for managing 4-5 stores. An average store has approximately 150 staff with floor area of approx 20,000 square feet and having approximately 10,000 SKUs. Routine Activities - Handle customer complaints, release vendor payments, approve expenses (upto specified limit), take update of floor walk points, GRN, receiving, coordinate with DC. Monitor preparation of store for stock take, guide store manager & coordinate with different functions for accurate and timely stock take. Check daily PI and give inputs/suggestions to store manager. Monitor preparation of store for festival and guide store manager. Conduct mid term review and performance appraisal of officers & managers. Conduct Training, Knowledge sharing with stores. Participate in employee engagement activities. Recommend promotions, transfer of store staff. Ensure adherence to processes for safety of people and store assets. End to end coordination with different departments, functions, external vendors & Government officials for smooth opening of new store / existing store. Do Media Planning for stores during different seasons. Preferred candidate profile Designation : Area Manager Experience : 10 to 15 years Industry : QSR/Hospitality/FMCG Skills : Leadership skills, Analytical skills, Good communication skills, Coordination skills, Quick & Right Decision Making, Computer Savvy Education : Any Graduate

Job description Responsible for Market Coverage, Outlet Coverage and Outlet addition Capitalize the business opportunities available in the Channel and thereby drive business growth. Plan and Execute New launches for different Categories. Deriving data insights and representation to relevant stakeholders Ensuring Sales Force productivity Metrics for effective Retail Distribution Analyzing Competition Schemes and take necessary counter action. Provide insights on market, consumer and competition and help improve efficiency of marketing programs. Plan, execute, implement and analyze Brand marketing activities Role responsibilities.

Position Title: Area Sales Manager Department: Sales Work Location: Panipat Grade: M1/M2 Travel Required: Yes Reporting to: Administrative: Regional Manager (RM) Reported by: Sales Officer / Sales Representative (SO / SR) Functional: Regional Sales Manager (RSM) Educational Qualification: Graduate ( MBA Preferred) Experience: 5-10 years of experience in Sales with exposure to Retail Sales and Distribution management in Footwear, FMCG or FMCD industry. Any additional requirement: Purpose of the Position (Job Summary) To achieve the sales target in the assigned territory by selling existing and new products & developing the territory with sustained growth Key Roles and Responsibilities Financial Sales planning: Translating the annual sales plan into quarterly, monthly, weekly and daily operational plans and developing sales targets (volume and value) for each sub-category of products for distributors in his area (to be done in consultation with the Regional Sales Manager) Distributor management : Managing distributors to ensure primary sales plan is achieved as per defined category wise sales plan Collections: Ensure timely clearance of outstanding payments from distributors Customer Orientation Product launches: Positioning new product line/brand/SKU in the assigned sales zone/markets by direct interaction with key retailers and through SOs Product feedback: Collecting and synthesizing feedback on Relaxos product portfolio in the context of competitor products and providing appropriate recommendations Secondary feedback: Capturing feedback of retailers on secondary scheme, NPD and distribution Distributor appointment: Scouting and appointing new distributors as per defined norms Distributor onboarding: Ensuring distributor gets all relevant post appointment support Distributor account management: Being the point of contact for distributors; monitoring product movement at distributors by taking weekly updates from SOs of stock and credit limits Complaints management: Resolving complaints of channel partners inc. issues related to returns People Orientation Effective leadership: Defining daily tasks (Target, Focus / NPD article, Scheme Comm. Etc.) for each Sales Officer Mentorship and supervision: Mentoring, coaching and supervising company SOs Evaluation: Evaluating SO performance and creating customised action plan for each SO Internal Business Process Outlet mapping : Leveraging the SO to build and periodically refresh the universe of footwear outlets the assigned territories Coverage improvement: Based on market visits, highlighting gaps in market and developing an action plan with SO. Retailer engagement : Conducting Retailer visits to observe and improve product visibility, availability of NPD/focus articles, brand investments and merchandising Orders and credit management: Receiving distributor orders, checking credit limit and ensuring order details are shared with billing team Journey plan: Compiling market working reports from SOs and sharing then with the admin team Competitive analysis: Analyzing competitor initiatives and preparing action plans to counter competition Competitor schemes: Being up-to-date with latest competitor trade scheme and giving scheme recommendations to augment sales; communicating trade promotion schemes to SOs and Distributors Distributor exclusivity: Sharing intelligence on exclusive distributors who add/ are bound to add competitor brands in their portfolio MIS reports: Preparing MIS reports for target vs actual sales and other objectives Reviews: Timely review of monthly/quarterly performance with RSMs, SOs and distributors Sales forecasting: Providing sales forecast support to RSM Other strategic interventions: Focus on implementation of companys strategic objectives for assigned sales area Competencies Technical/Functional Behavioral Business Acumen Selling skills Market Knowledge Analytical skills Customer Focus Collaboration Adaptability Result Orientation Negotiation skills Key Result Areas Quantitative Qualitative Sales Volume/Value Achievement % Revenue Contribution from NPDs Rs. Cr business from new Distr-Div. vs. target PJP adherence Average outstanding at end of each month as % of month's sales Improve Adherence to Key Sales Processes. Coaching and mentoring provided to SOs Competitor Analysis Customer Service improvement Key Stakeholder Management Internal External RSM Marketing Team Corporate Communication & NPD Team Production Planning & Logistics Team Distribution and Sales Support Team Distributors Retailers

Roles and Responsibilities Manage a team of sales professionals to achieve retail channel sales targets in the assigned area. Develop and execute strategies to increase primary and secondary sales through dealerships, distributors, and general trade channels. Handle team performance management, training, and development to ensure high levels of motivation and productivity. Build strong relationships with key customers (dealers) to drive business growth and expand market share. Collaborate with other departments (e.g., marketing) to develop effective promotional activities that support sales goals. Desired Candidate Profile 7-12 years of experience in Retail Sales or related field (preferably in Building Material & Paints industry). MBA/PGDM degree from a reputed institution (any specialization). Proven track record of achieving sales targets through effective team handling and strategy execution. Strong understanding of distribution networks, dealer handling, and retail channel sales principles.

General Trade, Traditional Trade, Sales to Standalone & Kirana stores, Planning and executing visibility for the brand in Market, increasing Primary & secondary sales, Channel sales & Distributor Handling. Required Candidate profile Graduate with Experience in Sales - General Trade and from FMCG / Food products in CHENNAI / Bangalore

Leading Sales Team - Direct sales / Retail sales, General Trade, Secondary Sales, Primary Sales, Distributor Handling, CRM, Sales, Product Promotion, Channel Management, Business Development, Marketing, Field Sales / OTC Sales, Collections. Required Candidate profile Sales & Marketing Professional with prior experience in handling Packaged Food, Chocolate wafers, Confectionery / Chocolate / Toffees etc in East India / Kolkatta Perks and benefits TA / DA / Mobile Expenses

Job Title : SO Capability Division : CCD Grade : F07/ F08 Age : 25- 35 years Qualification: MBA/ PGDM or equivalent Location : North east JOB Description: Driving sales efficiency KPIs (coverage, bill-cuts, MSL, lines, etc.) in the North East and North Bengal zone. Provide training and induction to new joinees of all levels in the zone. Increased sales throughput by imparting interactive online, offline and on-the-job trainings to the field force. Data modelling of sales data to identify area-wise growth opportunities & publish a targeted database Regular review and manage the sales team to drive KPIs. Good communication and People skills. Confident, self-motivated and Positive attitude. Excellent Business Sense and Professional Manner Relationship & Ideas to tackle with Govt. Organization people

Location: Uttar Pradesh, Hyderabad, Andhra Pradesh, Karnataka, Mumbai, Tamil Nadu Excellent Communication Skills Required Lead and motivate a high-performing team ensuring they meet and exceed sales targets in both urban and rural markets.

Role & responsibilities Sales Target Achievement - Drive sales target achievement across segments - Implement strategies for performance improvement Customer Relationship Management - Build strong relationships with dealers, distributors, and fleets - Resolve customer complaints to ensure satisfaction and retention Market Expansion and Penetration - Identify and exploit untapped markets for business growth - Develop plans to increase product penetration and market share Product and Market Insights - Analyze customer feedback and market trends - Provide insights to enhance sales efficiency and product offering Technical Team Support - Assist the Technical Services team by assessing a certain percentage of claim tyres Coordination and Reporting - Coordinate with commercial and marketing teams - Generate timely reports for the regional office Compliance and Standardization - Ensure adherence to company procedures and standards - Address market complaints and proactively drive efficiency improvements Preferred candidate profile 4-6 years of experience in Channel sales From manufacturing companies

Summary We are seeking a Territory Manager with a strong background in dealer and territory management , preferably from industries such as FMCG, FMCD, Lubricants, Batteries, Paints, Auto Components, Consumer Durables, Electricals, Cement , or Building Materials . While candidates from the Tyre industry are not eligible , those who have managed a similar dealer network are encouraged to apply. The ideal candidate should bring at least 2 years of experience in territory sales and have a deep understanding of either the Varanasi or Prayagraj market. An educational qualification of B.Tech or MBA is mandatory . Location: Allahabad/Varanasi Your Future Employer: You will be joining a reputable organization that values diversity, equality, and inclusion. They are committed to providing a supportive and collaborative work environment where you can thrive and grow in your career. Responsibilities: Develop and execute strategic plans to achieve sales targets in the assigned territory Build and maintain strong relationships with both B2B and B2C customers Collaborate with cross-functional teams to ensure customer satisfaction and business success Identify new business opportunities and drive growth in the territory Requirements 3+ years of experience in B2B and B2C sales Proven track record of meeting and exceeding sales targets Excellent communication and negotiation skills Ability to work independently and as part of a team Knowledge of the Allahabad/Varanasi market is a plus What's in it for you Competitive compensation package with attractive incentives Opportunity to work with a diverse and inclusive team Career growth and development prospects within the organization Reach us: If you feel this opportunity is well aligned with your career progression plans, please feel free to reach me with your updated profile at hrishikesh.narayan@crescendogroup.in Disclaimer: Crescendo Global is specializes in Senior to C-level niche recruitment. We are passionate about empowering job seekers and employers with an engaging memorable job search and leadership hiring experience. Crescendo Global does not discriminate on the basis of race, religion, color, origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Note: We receive a lot of applications on a daily basis so it becomes a bit difficult for us to get back to each candidate. Please assume that your profile has not been shortlisted in case you don't hear back from us in 1 week. Your patience is highly appreciated. Profile keywords : Territory Sales, Dealer Management, Channel Sales, Distribution Management, B2B Sales, Retail Sales, Secondary Sales, Primary Sales, Sales Execution, FMCG Sales, FMCD Sales, Auto Components, Consumer Durables, Building Materials Sales, Paint Industry Sales, Lubricants Sales, Field Sales Executive, Regional Sales Executive, Sales Officer, Channel Partner Management.

Dairy Feed Sales Officer Job ID 301883 Date posted 06/19/2025 Location : Hubli, India Category SALES Job Status Salaried Full Time Job Purpose and Impact The Dairy Feed Sales Officer will be aligned to Cargills Animal Nutrition Health business in India. You will support the team with face to face and remote selling to new and existing customers, appointing new distributors, selling directly or indirectly through various sales channels for your assigned territory. In this role, you will help assess customer needs and suggest appropriate products, services, and solutions to the farmers. Key Accountabilities Help develop and deliver sales bids, proposals, presentations and participate in conducting product demonstrations. Help identify and contact prospective customers. Build customer relationships that help generate future sales and repeat business. Apply broad theoretical job knowledge to sell directly to customers. Handle complex clerical, administrative, technical or customer support issues under minimal supervision, while escalating only the most complex issues to appropriate staff. Other duties as assigned Qualifications MINIMUM QUALIFICATIONS Bachelor s degree in any discipline Minimum of 2 years of related work experience Other minimum qualifications may apply PREFERRED QUALIFICATIONS Strong exposure in sales advisor role, general trade and distribution sales in the agriculture sector (pesticides, fertilizers, agriculture chemicals) in Tamil Nadu Sales exposure in the Dairy / Cattle Feed Sales background is an added advantage Should have very strong connects with farmers Must be fluent in speaking local language Proven experience in increasing sales and profitability in the assigned territory Ability to manage multiple dealers and SKUs

Sales Representatives are essential in the FMCG industry, driving sales and ensuring products reach the right consumers efficiently. Their role is key in expanding market reach, building customer relationships, and maximizing product availability. Required Candidate profile Sales Target Achievement Market Development Customer Relationship Management Sales Strategy Implementation Sales Strategy Implementation Stock and Inventory Management Cross-functional Collaboration

Role & responsibilities Selling and promoting products to both existing and potential clients Establishing and maintaining positive business relationships with clients Monitoring competitors sales activities Assisting with corporate marketing strategies and expanding the company to new markets Cold calling potential clients Coordinating sales efforts with other departments Supplying the management team with reports on customer needs or interests, potential new products, or services, and competitive activities

Role & responsibilities Selling and promoting products to both existing and potential clients. Establishing and maintaining positive business relationships with clients. Monitoring competitors sales activities. Assisting with corporate marketing strategies and expanding the company to new markets Cold calling potential clients. Coordinating sales efforts with other departments. Supplying the management team with reports on customer needs or interests, potential new products, or services, and competitive activities.

Summary Were hiring for one of the top brands in the Personal Care segment , looking for an experienced Area Sales Manager to lead their General Trade business across Assam , with Guwahati as the base location. The ideal candidate will have prior experience as an Area Sales Manager , a background with reputed FMCG brands , a deep understanding of General Trade operations , and strong exposure in the Assam/North East market . Location – Assam(Guwahati) Your Future Employer: Our client is a well-established consumer goods company with a strong presence in the market. They are committed to fostering an inclusive work environment and providing equal opportunities for all employees. Responsibilities: Develop and execute sales strategies to achieve targets in the General Trade segment Build and maintain strong relationships with key accounts and distributors Monitor market trends and competitor activities to identify new opportunities Train and mentor the sales team to ensure high performance and productivity Collaborate with cross-functional teams to optimize distribution and promotional activities Requirements: 2+ years of experience in B2B & B2C sales, preferably in the consumer goods industry Proven track record of achieving sales targets and driving business growth Strong negotiation and communication skills Ability to lead and motivate a team Bachelor's degree in Business Administration or a related field What's in it for you: Competitive compensation package Opportunity to work with a renowned company and drive business growth Career development and growth opportunities Inclusive and diverse work culture Reach us: If you feel this opportunity is well aligned with your career progression plans, please feel free to reach me with your updated profile at hrishikesh.narayan@crescendogroup.in Disclaimer: Crescendo Global specializes in Senior to C-level niche recruitment. We are passionate about empowering job seekers and employers with an engaging memorable job search and leadership hiring experience. Crescendo Global does not discriminate on the basis of race, religion, color, origin, gender, sexual orientation, age, marital status, veteran status or disability status. Note: We receive a lot of applications on a daily basis so it becomes a bit difficult for us to get back to each candidate. Please assume that your profile has not been shortlisted in case you don't hear back from us in 1 week. Your patience is highly appreciated. Profile keywords: B2B, B2C Sales, Consumer Goods, Sales Strategies, Business Growth, Relationship Management, Team Leadership

Responsibilities: Manage distributors & territory development Report on sales performance regularly Handle modern trade accounts Increase primary & secondary sales through dealer channel management

Role & responsibilities Sales Target Achievement - Drive sales target achievement across segments - Implement strategies for performance improvement Customer Relationship Management - Build strong relationships with dealers, distributors, and fleets - Resolve customer complaints to ensure satisfaction and retention Market Expansion and Penetration - Identify and exploit untapped markets for business growth - Develop plans to increase product penetration and market share Product and Market Insights - Analyze customer feedback and market trends - Provide insights to enhance sales efficiency and product offering Technical Team Support - Assist the Technical Services team by assessing a certain percentage of claim tyres Coordination and Reporting - Coordinate with commercial and marketing teams - Generate timely reports for the regional office Compliance and Standardization - Ensure adherence to company procedures and standards - Address market complaints and proactively drive efficiency improvements Preferred candidate profile 4-6 years of experience in Channel sales From manufacturing companies

Building & expanding a network of dealers, painters & contractors to promote co products. Mentoring the sales team to achieve targets. Communicating schemes & offers to dealers and distributors. Onboarding new dealers within the assigned territory. Required Candidate profile Age: Not more than 32 yrs Qualification: MBA (Regular) Exp: Must have exp in Paints or Building Material industry, specifically in Dealer Network Knowledge of the Guwahati market & Local language

*Job involves handling HQ+ 3 Dts with Team.So, travelling is necessary *Appoint new dealers,distributors..etc for our Ladies OUTERWEAR *Run Schemes,Market Reach,Placemnt, Stock refill..etc *Report to RSM *Handle Primarys& Secondarys Required Candidate profile *Male: Age 30-35 yrs with 6+ Yrs Exp in Any HOSIERY/ GARMENTS/ OUTERWEAR/ FMCG Cos- General Trade (GT) *Hands on exp in leading 3+ Exe *Good Spoken Commn *Knowledge of ROI/ Market/Margins is must Perks and benefits Above is Gross Slry + TA DA

MARKETING / SALES TEAM LEADER (FMCG SECTOR ONLY) SPJ Group has been a renowned group in the market since 1962, and we are looking forward to passionate candidates who will work with us on our new projects and products for the FMCG segment. We are hiring for a Marketing / Sales Team Leader (FMCG Sector Only) ; the Candidate should be able to handle the marketing and sales team and their day-to-day work. Job Description Working experience in managing marketing manpower. Experienced to work for new product launches and sales. Recruit persons as per the company's requirement, conduct training sessions, and take briefings on a day-to-day basis. Experienced in making salaries and other matters related to marketing and sales team engagements. Experienced in developing Distribution networks and obtaining results from the marketing team and distribution team. Create successful Marketing opportunities and work on its implementation. Monitor and analyze sales and marketing activities to achieve Targeted Goals. Should be able to achieve their target and capable of handling the Marketing / Sales Team.

1 About Zydus Wellness Zydus Wellness, an FMCG leader, develops, manufactures, and markets health and wellness products, integrating healthcare, skincare, and nutrition. Founded in 1988 with Sugar Free, India’s first zero- calorie sugar replacement, it now manages seven global brands, including Complan, Glucon-D, Everyuth, and Nutralite. The company serves over 50 million families and supports more than 90,000 dairy farmers and 2,000 MSMEs. With a focus on research, quality, and innovation, Zydus Wellness operates on core pillars of manufacturing integrity and supply chain efficiency. Headquartered in Ahmedabad and Mumbai, it runs four manufacturing facilities across India and eight co-packing facilities in India, Oman, and New Zealand. Listed on the Bombay and National Stock Exchanges, Zydus Wellness is led by Chairman Dr. Sharvil Patel and CEO Tarun Arora, serving customers in over 25 countries across three continents. Get to know our organization – Click on the below links 1. Company Website 2. Zydus Corporate Park https://www.zyduswellness.com/ https://www.youtube.com/watch?v=GNW6DsoCJL0 2 Sales Officer – General Trade Functional Reporting: Area Sales Manager - GT Administrative Reporting: Area Sales Manager - GT Location: XXXXXX Role Purpose: This role is responsible for driving growth in Primary and Secondary sales in General Trade Channel in the assigned territory and requires a positive approach in managing and implementing sales strategies, market executions and achieving sales targets. Key Accountabilities/ Responsibilities: 1. Financial: Responsible to drive Primary Sales in RDS and Secondary Sales in Markets assigned. Understand and ensure profitable / sustained growth of business and strong orientation to commercial terms, profitability calculations etc. Responsible for ensuring adequate stock levels at RDS point as per Company guidelines. 2. Customer: Identify and expand distribution in the assigned territory. Execute the distribution of Zydus Wellness products supported by a team of RDS , DSR who cater to the customers in these markets. Meet and build strong connect with outlets on regular basis for sales of Zydus products. Conceptualize and execute Company Programs for sustained business growth in the assigned territory. 3. Process: Coordinate with RDS & Branch team for commercials such as Collections, Claims etc. Appraise the organisation on regular intervals about the Competitor activities such as New Products / Packs, Schemes etc. Gather data on Competitor pricing, Sales, Customer base etc and analyse sales data and past trends on a continuous basis. 3 4. People: Identify, Motivate and Develop, RDS, DSR and create a high performing team. Key Deliverables: Sales Targets Achievement: Meeting or exceeding sales goals set for the segment, often measured in revenue, volume of orders, or number of new outlets. Market Penetration and Expansion: Expanding the company’s presence in the market by targeting new geographic areas, market segments, or product lines. Product Knowledge and Promotion: Demonstrating a deep understanding of the company’s products and benefits, and effectively distribute them to meet the specific needs of the market. Training & Support: Provide training and support to DSR and RDS on product features, benefits, company programs, ways of working to improve productivity and earnings. Key Interactions: Area Sales Manager Zonal Sales Manager Branch Commercial Manager Branch Customer Marketing Manager Branch Logistics Manager Business Process Associate Channel Business Partner (RDS) Distributor Sales Representative Key Dimensions: Individual Contributor Educational Qualifications: Graduate / MBA Preferred 4 Experience (Type & Nature): Minimum 2 to 3 years of experience in handling General Trade sales preferably in a FMCG with good knowledge of Sales Force Automation. Functional Competencies Good Knowledge and understanding of General Trade Sales Sound Knowledge of Sales Fundamentals Having hands on experience in Sales Force Automation (SFA) RDS Management including ROI Behavioral Competencies: Result Oriented Analytical Ability Takes Initiative Negotiation & Problem Solving Good written & oral communication

MARKETING / SALES TEAM LEADER (FMCG SECTOR ONLY) SPJ Group has been a renowned group in the market since 1962, and we are looking forward to passionate candidates who will work with us on our new projects and products for the FMCG segment. We are hiring for a Marketing / Sales Team Leader (FMCG Sector Only) ; the Candidate should be able to handle the marketing and sales team and their day-to-day work. Job Description Working experience in managing marketing manpower. Experienced to work for new product launches and sales. Recruit persons as per the company's requirement, conduct training sessions, and take briefings on a day-to-day basis. Experienced in making salaries and other matters related to marketing and sales team engagements. Experienced in developing Distribution networks and obtaining results from the marketing team and distribution team. Create successful Marketing opportunities and work on its implementation. Monitor and analyze sales and marketing activities to achieve Targeted Goals. Should be able to achieve their target and capable of handling the Marketing / Sales Team.