General Sales Manager - Steel Plant

Designation: General Manager Sales

Job Responsibilities

We are seeking a high-performing and visionary Project Sales Head to lead our Project Sales Operations across Andhra Pradesh & Telangana for TATA Tiscon & TATA Wiron LRPC.

Sales Strategy & Business Development

• Drive end-to-end project sales operations for TATA Tiscon & TATA Wiron LRPC across AP & Telangana.
• Build a strong project pipeline in infrastructure, real estate, industrial, and government projects.
• Formulate annual/quarterly sales plans aligned with Tata Steel’s positioning and Samrat Group’s growth vision.
• Achieve sales volume, revenue, and profitability targets consistently.

Stakeholder & Relationship Management

• Develop and maintain relationships with contractors, EPC companies, consultants, government bodies, and developers.
• Influence decision-makers to secure specifications and approvals for TATA Tiscon & Wiron LRPC in large projects.
• Coordinate with dealers/distributors to ensure smooth execution and channel synergy.

Market Intelligence & Competitive Analysis

• Track competitor movements, pricing trends, and upcoming tenders/projects.
• Provide accurate forecasts and actionable market insights to senior management.
• Identify new business segments for expansion.

Operational Excellence & Reporting

• Oversee sales operations, delivery timelines, and project execution.
• Ensure effective use of CRM systems, MIS reports, and dashboards for performance tracking.
• Align with PPC, SCM, and warehouse operations for timely order fulfilment.

Team Leadership & Execution

• Guide regional/project sales teams towards high performance.
• Set clear performance metrics and drive accountability.
• Inspire and lead a sales team spread across AP & Telangana with focus on ownership and results.
• Mentor team members for career growth, skill enhancement, and alignment to organizational goals.
• Foster a performance-driven, ethical, and customer-first culture.

Communication & Collaboration

• Effectively communicate with internal teams (supply chain, PPC, accounts, dealers) to resolve issues and ensure smooth operations.
• Represent the company in client meetings, government forums, industry associations, and Tata Steel events.
• Maintain transparent reporting and alignment with top management.

Strategic Thinking & Problem Solving

• Anticipate risks in project sales, pricing, or execution and proactively develop solutions.
• Innovate in go-to-market approaches, digital adoption, and customer engagement models.
• Balance short-term target achievement with long-term business development. Values & Ethics
• Uphold Samrat Group’s values of integrity, adaptability, customer centricity, and social responsibility.
• Ensure compliance with all company policies, legal, and Tata Steel brand guidelines.
• Lead by example in ethical sales practices.

Desired Work Experience

• Minimum 10–15 years of experience in B2B/project sales within building materials, construction steel, infrastructure, or related sectors.

Special Mentions

• Deep understanding of TMT bars, prestressed strands, and project supply dynamics.
• Proven ability to win large-scale project orders and manage complex stakeholder ecosystems.
• Strong strategic planning and forecasting capability, with analytical acumen.
• Excellent leadership, communication, and negotiation skills.
• Familiarity with dealer-led distribution and digital supply chain systems (ERP, supply visibility tools).
• Flexible travel across AP & Telangana, and potentially beyond.
• Revenue growth for TATA Tiscon & Wiron LRPC via project channels.
• Project pipeline size and conversion rates.
• Dealer engagement and collaborative project wins.
• Market penetration in tier-1, tier-2 cities, and emerging project hubs.
• Timely and efficient order execution and delivery.