Freelance Digital Media Specialist

Our client, an American multinational consumer products company is looking to engage with a Digital Media Specialist.

Job Summary

The Digital Media Manager will be responsible for developing, implementing, and optimizing comprehensive digital marketing strategies to drive brand awareness, engagement, and sales across our portfolio of consumer goods in India. This role requires a strong understanding of the Indian digital landscape, a proven track record in managing integrated campaigns across various digital channels, and expertise in paid media, influencer marketing, search (SEO/SEM), and website management. The ideal candidate will be a strategic thinker, a hands-on executor, and a collaborative team player. You will partner with our digital agencies, media & content teams, and Brand Managers.

Main Responsibilities

1. Digital Paid Media Strategy & Execution

-Develop and execute robust paid media strategies across platforms such as Google Ads, Meta Ads (Facebook, Instagram), YouTube, programmatic display, and other relevant channels.

- Manage and optimize campaigns to achieve KPIs including CPM, CPC, ROAS, CPA, CPL, and brand awareness.

-Conduct in-depth keyword research, audience segmentation, and competitor analysis to identify growth opportunities.

-Oversee budget allocation and pacing for all paid media campaigns, ensuring optimal spend and ROI.

-Stay updated with the latest trends and best practices in paid media, including new ad formats, targeting capabilities, and platform updates.

2. Influencer Marketing

-Develop and implement a comprehensive influencer marketing strategy aligned with brand objectives and target audience.

-Identify, vet, and onboard relevant influencers across platforms (Instagram, YouTube, Moj, ShareChat, etc.) to drive authentic brand advocacy and reach.

-Work with the procurement team to negotiate contracts, manage campaigns from brief to execution, and ensure content aligns with brand guidelines and regulatory requirements.

-Track and analyze influencer campaign performance, providing insights and recommendations for future collaborations.

3. Search Engine Optimization (SEO) & Search Engine Marketing (SEM)

-Lead the development and execution of SEO strategies to improve organic search rankings, website traffic, and online visibility.

-Conduct comprehensive keyword research, on-page and off-page SEO optimization, and technical SEO audits.

-Monitor search engine algorithms and industry trends to ensure continuous optimization.

-Collaborate with content and product teams to integrate SEO best practices into website content and new product launches.

-Manage and optimize Google Search Ads (SEM) campaigns to drive qualified traffic and conversions.

4. Website Management & Optimization

-Oversee overall performance and user experience (UX) of company websites for various brands, in tandem with the division and global teams owning the platforms.

-Collaborate with internal development teams and external agencies to ensure website functionality, security, and performance.

-Implement website analytics tools (e.g., Google Analytics, Adobe Analytics) to track key metrics, identify user behavior patterns, and optimize conversion funnels.

-Ensure website content is up-to-date, engaging, and aligned with brand messaging.

5. Data Analysis & Reporting

-Measure and report on the performance of all digital marketing campaigns against set goals and KPIs.

-Utilize data from various sources (Google Analytics, ad platforms, CRM, etc.) to generate actionable insights and recommendations.

-Prepare comprehensive reports and presentations for senior management, highlighting key successes, challenges, and future strategies.

-Implement data-driven decision-making processes across all digital marketing activities.

6. Cross-Functional Collaboration & Agency Management

-Collaborate closely with Brand Marketing, Sales, Product Development, and IT teams to ensure integrated marketing efforts and consistent brand messaging.

-Manage and lead external digital agencies (media, creative, influencer) to ensure timely delivery, quality output, and effective campaign execution.

-Provide strategic direction and feedback to agencies, fostering strong partnerships.

7. Budget Management

-Develop, manage, and track digital marketing budgets effectively, ensuring optimal resource allocation and ROI.

-Monitor expenses and provide regular forecasts.

Skills Required

Required Qualifications

-Bachelor’s degree in Marketing, Digital Marketing, Communications, or related field.

-4–7 years of hands-on Search experience (SEM and SEO) at a client or agency.

-Proven ability to plan, activate, and optimize search campaigns with measurable results.

-Strong knowledge of the Indian digital landscape and consumer trends.

-Experience with Google Ads, SEO tools, and website analytics platforms.

-Ability to conduct keyword research and competitor analysis.

-Good communication, analytical, and project management skills.