Franchisee Development Manager

About the company: http://www.wonderchef.in

Wonderchef is the leading brand of kitchen appliances and cookware in India. It is a

professionally driven organization that has been funded by multiple Private Equity

Investors. Chef Sanjeev Kapoor is the brand ambassador and the face of the

company. The organization is known for its innovation, quality and design of its

products, aggressive marketing and Omni-Channel distribution strategy.

Job Description:

The Franchise Business Development Manager will be responsible for expanding

Wonderchef's franchise network by identifying, pitching and onboarding franchise

partners. This role requires a strategic and proactive individual with an in-depth

understanding of ownership franchise business models, excellent sales acumen and

the ability to build and maintain strong relationships.

Key Responsibilities:

1. Franchise Network Expansion:

Identify and approach potential franchise partners

Present Wonderchef’s franchise model effectively, highlighting benefits,

responsibilities and financial structures.Negotiate terms and close franchise

agreements to onboard new partners.

2. Pitching and Sales:

Develop customized pitches tailored to each partner to secure franchise deals.

Conduct meetings, presentations and discussions to address inquiries and concerns

from potential partners.

3. Onboarding and Integration:

Act as the SPOC for new franchise partners during the onboarding phase, ensuring

all their queries are addressed.

Collaborate with internal teams to facilitate a smooth transition and handover of the

franchise to the local management team.

4.Market Analysis and Lead Generation:

Conduct market research to identify potential franchise opportunities and industry

trends.

Build a pipeline of prospective franchise partners and maintain accurate tracking of

all deals.

5. Relationship Management:

Build and nurture strong relationships with franchise partners, ensuring a positive

onboarding experience.

Act as a representative of Wonderchef’s brand values and business ethics in all

interactions with industry stakeholders.

6. Reporting and Strategy:

Provide regular updates to senior management on franchise acquisition progress and

challenges.

Contribute to the development of strategies for franchise growth based on market

feedback.

Qualifications and Skill Set:

 MBA or equivalent degree in Business Administration, Management, or a related

field.

 Understanding of franchise model and motivation of a potential franchisee

 Strong analytical and problem-solving abilities.

 Excellent communication and interpersonal skills.

 Ability to work collaboratively and build positive relationships.

 Proficiency in Microsoft Office specially in XL.

Experience:

 7 to 10 years of experience in franchise sales, development and management in

the retail sector.

 Proven track record of having developed master-franchisees or direct

franchisees across various cities

 Familiarity with franchise regulations and compliance requirement