Job
Description
About the company: http://www.wonderchef.in Job Title: Trade Marketing Manager Open Position - South Region Company Overview: Wonderchef is a leading kitchen appliances and cookware brand in India, known for its innovative and stylish products that make cooking a delightful experience. We are committed to providing high-quality, durable, user-friendly kitchenware solutions to enhance our customers' culinary experiences. We are seeking a passionate and experienced Trade Marketing Manager to join our dynamic team and contribute to the growth and success of our brand. Job Description: As the Trade Marketing Manager at Wonderchef, you will drive our brand's offline marketing initiatives and strengthen our presence at various touchpoints. Your primary focus will be creating impactful below-the-line (BTL) marketing interventions and activations to effectively engage with our target audience across the lines of business like general trade, modern trade, direct-to-home, canteen, etc. You will collaborate closely with the sales and marketing teams to develop and execute trade marketing strategies that align with our brand objectives. Key Responsibilities: ● Develop and implement trade marketing plans and strategies to enhance brand visibility and drive sales at offline touchpoints for channels. ● Collaborate with cross-functional teams to understand market trends, customer insights, and competitive landscape to develop effective offline marketing campaigns. ● Identify and leverage opportunities for BTL marketing interventions, including events, exhibitions, product demonstrations, and partnerships with retailers and distributors. ● Conceptualize and execute innovative on-ground demos, displays, and activations at the shop, in malls, and in societies ● Plan and execute trade shows, promotions, exhibitions, and other offline marketing activities to generate leads and increase brand awareness. ● Monitor and analyze the effectiveness of trade marketing campaigns and initiatives, providing regular reports and insights to senior management. ● Manage relationships with external agencies, vendors, and partners to ensure seamless execution of trade marketing activities. ● Help train the sales team on new product launches, marketing initiatives, and brand messaging to maximize their effectiveness in the field. ● Conduct market research and gather feedback from customers and trade partners to identify areas for improvement and innovation in trade marketing strategies. Ideal Candidate Profile: ● Master’s degree in marketing, business administration, or a related field. ● An energetic go-getter with 4+ years of experience in trade marketing or a related field, preferably in the consumer goods industry. ● Strong understanding of offline marketing techniques and BTL activations. ● Excellent communication and interpersonal skills to effectively collaborate with internal teams and external partners. ● Creative mindset with the ability to develop innovative and impactful marketing campaigns. ● Well-versed with different printing, fabrication techniques, and materials. Keeps self-updated with recent developments in the field regarding new forms/materials being used ● Strong analytical and problem-solving skills to evaluate campaign performance and identify areas for improvement. ● Ability to manage multiple projects simultaneously and work under tight deadlines. ● Passion for the culinary industry and an understanding of the Indian market landscape would be a plus. Show more Show less
