Franchisee Development Manager

Franchise Development Manager

Key Responsibilities

Franchise Acquisition & Lead Generation

• Identify and source potential franchise partners through networks, digital platforms, events, and referrals.
• Manage the franchise enquiry pipeline and follow up with leads promptly.
• Conduct market research to identify new territories and expansion opportunities.

Franchise Sales & Evaluation

• Present the franchise business model, investment details, ROI, and operational requirements to prospects.
• Evaluate potential franchisees based on financial capability, business acumen, and alignment with brand values.
• Coordinate meetings, site visits, and business discussions with prospects.

Contracting & Documentation

• Manage the documentation process including LOI, franchise agreement, fee payments, and compliance checks.
• Coordinate with legal, finance, and operations teams to ensure smooth closure of agreements.

Onboarding & Territory Launch

• Facilitate onboarding of new franchisees and coordinate training schedules.
• Support franchisees in location finalization, store setup guidelines, and launch preparations.
• Ensure franchisees understand operational standards and brand guidelines.

Relationship Management

• Maintain strong relationships with franchise partners.
• Act as a point of contact for franchisees during the pre-opening phase.
• Gather feedback to support continuous improvement of the franchise offering.

Reporting & Strategy

• Maintain MIS reports on lead pipeline, closures, and revenue targets.
• Assist in preparing franchise expansion strategies and annual growth plans.
• Provide regular updates to leadership on progress and challenges.

Key Skills & Competencies

• Strong sales and negotiation skills
• Excellent communication & presentation skills
• Knowledge of franchise business models
• Market research and territory mapping abilities
• Relationship management
• Ability to work with cross-functional teams
• Goal-oriented and self-driven

Qualifications & Experience

• Bachelor’s degree in Business, Marketing, or related field (MBA preferred)
• 3–8 years of experience in franchise development, business development, or sales
• Experience in FMCG, retail, beauty, education, fitness, hospitality, or similar sectors is an added advantage

Performance Metrics (KPIs)

• Number of franchise closures
• Lead-to-conversion ratio
• Territory expansion achieved
• Revenue from franchise fees and royalty growth
• Franchise partner satisfaction