Franchisee Development Manager

Key Responsibilities

A. Franchise Network Development

- Identify and onboard high-potential investors and entrepreneurs aligned with the companys jewelry retail business model.

- Execute regional franchise expansion plans based on market potential, investment appetite, and brand growth objectives.

- Conduct financial feasibility studies and prepare ROI projections specific to jewelry retail.

- Negotiate and finalize franchise proposals in coordination with Legal and Finance teams.

B. Market Research & Location Mapping

- Conduct detailed catchment and competition analysis to identify viable cities and towns for jewelry retail.

- Map tier-wise expansion potential using local gold purchase behavior and income segmentation.

- Benchmark competitors (Tanishq, Kalyan, Malabar, PCJ, etc.) for market share and store placement strategy.

C. Franchisee Relationship & Support

- Provide ongoing operational, marketing, and merchandising support to existing franchise partners.

- Coordinate with Visual Merchandising, Store Operations, and Marketing teams for store launch readiness.

- Conduct quarterly franchise business reviews covering sales, footfall, and conversion ratios.

D. Revenue & ROI Accountability

- Ensure franchise stores achieve targeted breakeven within 12–18 months.

- Track and improve same-store sales growth (SSSG) for franchise partners.

- Recommend marketing interventions to enhance footfall and jewelry conversion.

E. Legal, Financial & Project Coordination

- Liaise with Legal for agreement vetting, registration, and documentation.

- Coordinate with Projects for timely store handover and CAPEX management.

- Validate franchise investments ensuring transparency and compliance.