Export Marketing Manager

Job Summary:

Export Marketing Manager

Key Responsibilities:

Export Sales & Market Strategy

• Develop and execute strategic plans to grow exports of fabric and PVC-based seasonal wear in international markets.
• Identify and pursue new market opportunities and strategic partnerships to enhance global presence.
• Build and maintain strong, long-term relationships with international buyers, agents, and distributors.

Export Merchandising & Coordination

• Manage the end-to-end merchandising process—from order receipt to shipment.
• Collaborate with production, quality control, and logistics teams to ensure timely deliveries and adherence to global quality standards.
• Create collections tailored to regional trends and customer requirements.

Client Relationship Management

• Serve as the primary liaison for all international clients.
• Provide proactive communication and resolve queries related to orders, shipments, or product specifications.
• Drive customer satisfaction and retention through service excellence.

Pricing, Costing & Negotiation

• Formulate pricing strategies based on cost structures, market dynamics, and competitor benchmarking.
• Lead negotiations with international clients to secure profitable deals.
• Monitor trade regulations, tariffs, and currency fluctuations to optimize costs.

Export Compliance & Documentation

• Oversee all required export documentation (PI, BL, COO, invoices, etc.).
• Ensure adherence to customs regulations and international trade compliance standards.
• Coordinate with freight forwarders and brokers for seamless global shipping and customs clearance.

Market Intelligence & Trend Analysis

• Analyze global fashion and consumer trends to align product offerings with international demand.
• Conduct market research to monitor competition, pricing benchmarks, and regional insights.
• Share strategic inputs with design and marketing teams to shape future product development.

Logistics & Shipment Management

• Partner with the logistics team to ensure accurate tracking and on-time deliveries.
• Troubleshoot shipment delays or customs issues to ensure smooth export operations.
• Leverage automation tools and ERP systems for efficient tracking and reporting.

Skills & Qualifications:

Education:

• Bachelor’s degree in Fashion Design, Textile Technology, International Business, or a related field.

Experience:

• 8–10 years in Sales, Marketing, or Export Merchandising within the apparel or PVC product industry.
• Proven track record in handling international markets, merchandising cycles, and client servicing.

Skills:

• Proficient in MS Office and ERP tools.
• Strong negotiation, communication, and client relationship management skills.
• Deep understanding of export documentation, Incoterms, and customs procedures.
• Sound knowledge of costing, pricing, and profit margin optimization.

Personal Attributes:

• Self-starter with strong problem-solving and decision-making skills.
• Results-driven and customer-centric.
• Ability to manage multiple projects in a fast-paced, deadline-oriented environment.
• Collaborative, with the ability to work across functions and with diverse teams.