Expansion Manager

Job Title : Expansion Manager

Location:

Job Type:

(Monday to Saturday, 10:00AM to 07:00PM)

Experiences:

Languages:

About Us:

White Gold is a technology-driven and innovative company that leverages advanced technology to provide exceptional service to our customers. As a leading player in the gold buying sector, we are dedicated to delivering unmatched value and satisfaction to our clients. With over 60 branches across Karnataka, Andhra Pradesh, Telangana and Kerala with a strong team of 200+ employees, we have built a reputation as a trusted name in the market. Guided by our core values of integrity, innovation and customer satisfaction, we continue to redefine industry standards and exceed expectations.

Job Summary:

The Head of Retail Expansion for a gold buying organization plays a crucial role in driving the company’s physical presence and growth strategy, especially in a business that depends heavily on trust, location accessibility, and customer engagement.

A comprehensive breakdown of the roles and responsibilities for the position:

Strategic Planning & Market Development:

• Retail Expansion Strategy:

   Develop and implement a long-term expansion roadmap aligned with the company’s growth objectives, including tier 1, 2, and 3 city penetration

• Market Feasibility Studies:

   Conduct detailed geographic and demographic research to identify profitable locations based on foot traffic, gold-buying potential, and competitive landscape.

• Location Prioritization:

• Use data-driven models to determine which markets to enter first and the expected return on investment (ROI).

• Store Launch Execution:

• Site Selection & Negotiation Oversee identification, evaluation, and finalization of store locations (leased or owned), including rent negotiations and legal due diligence.

• Vendor Coordination:

   Manage external agencies and vendors for store build-outs—interior design, branding, IT infrastructure, and security installations

• Regulatory Compliance:

   Ensure all stores meet local regulatory, tax, and operational compliance before launch, including gold licensing and KYC norms.

Performance Management & ROI Monitoring:

• Store Performance Metrics:

   Track sales per square foot, conversion rates, and average gold acquisition per transaction.

• Cost Efficiency:

   Ensure capex and opex for new outlets are within defined budgets, and all expansion efforts yield targeted payback periods.

• Reporting:

   Generate monthly and quarter expansion performance reports for leadership review.

Team Leadership & Cross-functional Collaboration:

• Team Building:

   Hire, train, and manage a team of regional expansion managers, site acquisition specialists, and store rollout coordinators.

• Internal Collaboration:

  Work closely with operations, HR, marketing, legal, and finance teams to streamline expansion workflows.

• Crisis Handling:

   Address escalations related to legal, community, or operational issues in newly launched areas.

Security, Trust & Customer Assurance:

• Trust Infrastructure:

  Collaborate with security vendors and branding teams to ensure that every store exudes safety and credibility, including visible safety measures and gold purity assurances.

• Brand Compliance

  : Ensure  consistency of customer experience and brand guidelines across all new outlets.

Optional Add-Ons (Based on Organization Size)

• Digital Expansion Integration:

   Coordinate physical retail rollout with digital marketing campaigns and app-based customer acquisition.

• Analytics & AI Tools:

   Use predictive analytics to forecast demand and refine expansion targeting.