Email Outreach & Demand Generation Executive

Job Title:

Location:

Company:

Experience Required:

Employment Type:

About Us:

web, mobile, and software development solutions

results-driven professional

Key Responsibilities:

• Plan, execute, and optimize

  outbound email campaigns

  to generate qualified B2B leads for IT services (web & mobile development).

• Research and identify

  potential industries, target companies, and key decision-makers.

• Develop personalized email sequences

  with strong subject lines, engaging copy, and persuasive CTAs aligned with our offerings.
• Build and maintain

  targeted lead databases

  using platforms such as Hunter.io, Apollo, and Snov.io.
• Utilize email marketing and outreach tools (Mailchimp, Lemlist, Instantly, etc.) to automate and scale campaigns.
• Track and analyze

  campaign metrics

  (open rates, CTR, reply rates, conversions) to continuously improve performance.
• Conduct

  A/B testing

  to identify the most effective messaging strategies.
• Collaborate closely with the

  sales and business development teams

  to align on campaign goals, lead quality, and nurturing processes.
• Ensure all outreach activities comply with global regulations (GDPR, CAN-SPAM, etc.).
• Stay updated on

  IT industry trends, competitor strategies, and emerging tools

  for prospecting and automation.

Required Skills & Qualifications:

• 2–3 years of proven experience in

  B2B email marketing, outbound lead generation, or inside sales

  .
• Strong understanding of

  cold email strategies, prospecting workflows, and sales funnels

  .
• Proficiency with tools such as

  Hunter.io, Apollo, Snov.io, Mailchimp, Lemlist, or HubSpot

  .
• Excellent

  written and communication skills

  — capable of writing persuasive, business-oriented content.
• Analytical thinker with experience in

  tracking KPIs, performance reporting, and optimization

  .
• Ability to

  manage multiple campaigns

  , prioritize effectively, and meet deadlines.
• Team-oriented, proactive, and self-motivated to achieve measurable sales goals.
  

Nice to Have:

• Prior experience in

  IT services, SaaS, or software development

  companies.
• Knowledge of

  LinkedIn prospecting, CRM workflows (HubSpot, Zoho, etc.), and multichannel outreach

  .
• Familiarity with

  lead nurturing, drip campaigns, and sales automation tools

  .

Why Join Us:

• Work in a

  fast-growing IT company

  with global clients.
• Opportunity to learn advanced

  sales automation and digital outreach

  strategies.
• Collaborative environment with growth-oriented professionals.
• Competitive salary and performance-based incentives.