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ICG Medical
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Email Marketing Specialist

Email Marketing Specialist

ICG Medical

0 years

0 Lacs

noida uttar pradesh india

Posted:1 day ago| Platform:

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Skills Required

marketing drive engagement segmentation testing automation analytics mailchimp hubspot salesforce content strategies data creativity design personalization analyze report metrics recruitment development support html css reporting communication

Work Mode

On-site

Job Type

Full Time

Job Description

Job Title: Email Marketing Specialist

Location: Noida, Uttar Pradesh, India

Working Hours: US Shift (On-Site)

Job Summary:

Salesforce Marketing Cloud

Key Responsibilities:

Campaign Management:

Design, build, and deploy targeted email campaigns in Salesforce Marketing Cloud (including Journey Builder, Automation Studio, Email Studio).
Develop segmented lists and personalization strategies to improve engagement and conversion.

Content & Design:

Collaborate with the marketing team to create compelling copy and email templates that align with Greenstaff Medical’s brand.
Ensure all communications are optimized for desktop and mobile.

Data & Reporting:

Manage subscriber data, ensuring data hygiene and compliance.
Track, analyze, and report on email performance metrics (open rates, CTR, conversions) and recommend optimizations.

Automation & Workflows:

Build automated journeys for lead nurturing, candidate re-engagement, referral programs, and client outreach.
Leverage dynamic content, personalization, and A/B testing to enhance campaign effectiveness.

Cross-Functional Collaboration:

Partner with recruitment and business development teams to align email campaigns with hiring needs and client acquisition goals.
Support marketing initiatives across digital channels when needed.

Qualifications & Skills

Proven experience as an
Email Marketing Specialist
or similar role, preferably in
Salesforce Marketing Cloud
.
Strong understanding of email best practices, automation, deliverability, and compliance.
Proficiency in HTML/CSS for email template editing.
Data-driven mindset with strong analytical and reporting skills.
Excellent written and verbal communication skills.
Ability to work independently and manage multiple projects under tight deadlines.

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