Email Marketing Specialist

Role Overview :

The Email Marketing Executive will manage and optimize email marketing campaigns to increase audience engagement, improve deliverability, and drive conversions.

This includes email warm-up techniques, campaign execution, list management, and reporting.

The candidate will ensure compliance with email marketing best practices and continuously refine strategies for maximum impact.

Experience:

Key Responsibilities:

1. Campaign Management: Plan, create, and execute end-to-end email campaigns. Develop compelling email content and templates using email marketing tools. Segment lists to ensure precise targeting and personalization.
2. Email Warm-Up: Implement email warm-up strategies for new or low-reputation email domains. Gradually increase sending volumes while monitoring deliverability metrics. Use tools like Warmbox, Lemlist, or Mailreach to maintain sender reputation. Identify and resolve issues affecting inbox placement.
3. Database Management: Manage and grow email subscriber lists. Clean and verify email lists to reduce bounce rates and improve deliverability. Ensure compliance with GDPR, CAN-SPAM, and other email regulations.
4. Analytics and Reporting: Track performance metrics like open rates, click-through rates (CTR), and conversions. Generate detailed reports and offer actionable insights for campaign optimization.
5. Optimization and Testing: Conduct A/B testing on subject lines, CTAs, and email content. Optimize email designs for mobile responsiveness and accessibility. Continuously refine warm-up processes to ensure long-term deliverability success.
6. Tool Utilization: Use platforms like Mailchimp, HubSpot, or Klaviyo for campaign management. Leverage email warm-up tools to establish and maintain high sender reputation.

Skills:

Proficiency in email marketing platforms (e.g., Mailchimp, HubSpot).

Experience with email warm-up tools and practices. Knowledge of email protocols (SPF, DKIM, DMARC).

Familiarity with HTML/CSS for email template design. Strong analytical and problem-solving skills.

Qualifications:

Bachelor’s degree in Marketing, Communications, or related field. Certifications in email or digital marketing (preferred).

Key Competencies:

Excellent written communication and copywriting skills.

Detail-oriented with the ability to manage multiple campaigns.

A data-driven mindset with a focus on results and optimization.

Knowledge of email deliverability best practices.